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Feb 9

Written by: masterblogger
2/9/2012 10:15 AM  RssIcon

Last night, the Recording Academy Producers and Engineers Wing (a sub-group of NARAS designed to honor and advocate for its 6,000 members who are producers and recording engineers) kicked off Grammy Week with its fifth annual Grammy bash at The Village studios in L.A. In attendance were hundreds of artists, engineers, producers and other high-profile music industry bigwigs, who were there to honor legendary producer and label pioneer Jimmy Iovine. (See more pics and videos HERE.)
After presentations by NARAS president Neil Portnow and performances by singers Skylar Grey and Lana Del Rey, P&E Wing senior executive director Maureen Droney, producer Jimmy Jam, and other luminaries, Iovine took the stage. After entertaining the audience with humorous anectodes about his encounters with the likes of Bruce Springsteen and P. Diddy (throwing in some American Idol references for good measure), he talked about the importance of letting artists know that you're on their team. He talked about how, when he wanted someone to maybe try something different than they had in mind, it was key to get the artists' trust that he's on their side. 
"Anything you've done right in your lives, any kind of behavior that works for you, you've learned as a second engineer in a studio. You've really learned protocol, how records are made, which side of the glass is really important. When you sit there, and Stevie Nicks is singing, and it transports us out to another world, or Tom Petty, it's like, ok, I can't do that, but with every one of these people that I've met, both personally and professionally, it still goes on today. I've learned a lot of lessons."  
Every time we go to these Grammy events, it reminds us how the studio industry is such a tight-knit community, full of respect and support for each other. A who's who of the music industry packed into the studio to pay tribute to Iovine: Dr. Dre, Stevie Nicks, Mary J. Blige and mingled with producers and engineers from Ed Cherney to Al Schmitt to Peter Asher; all the major studios in town were there, from the Record Plant to Ocean Way—all to celebrate Iovine, and all of the creative forces behind our favorite music. We're glad to be a part of the family. 

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