Pubs
by    Randy Chertkow and Jason Feehan    on    06/20/2017

Tonight we'll be speaking at Carnegie Hall as part of New York City's 1st Annual New York Music Month. Come join us as we speak on "Making Money with Music". And, if you can't make it, join us for tomorrow's session at Made in NY Media Center by IFP which will focus on how to maximize your revenue in a streaming world...

by    Randy Chertkow and Jason Feehan    on    06/14/2017

If you're in New York City, come join us Tuesday, June 20th and Wednesday, June 21st where we'll be speaking at New York City's first ever New York Music Month. New York City's 1st Annual New York Music Month is packed with free and paid concerts, workshops, walking tours, conferences and resources for musicians including "more than 2,000 hours worth of free rehearsal space that will be underwritten by the city". Plus, we'll be speaking about making money with music at two workshops -- but space is limited, so register now...

by    Randy Chertkow and Jason Feehan    on    06/07/2017

So, all your hard work has paid off and someone from the press contacted you to do an interview. Congrats! Now, don't wing it. This is an opportunity for you to get as much out of the coverage as you can. This means you'll want to control the message. But unlike marketing, with an interview, you don't have a direct say in the message they ultimately write. What you can control are the words you say in the interview and the material you give them. Here's how to prepare so you can maximize exposure...

by    Randy Chertkow and Jason Feehan    on    05/31/2017

With video being critical for promoting your music and growing your audience, musicians need to know how best to create engaging videos, with as much care as you do your music. So to help, over the past five weeks we tackled the importance of creating high-quality audio, proper lighting for your videos, techniques to speed up and simplify your video production process, and eight prep steps you should use before completing and uploading your videos to YouTube [ADD other LINK]. This week we're tackling the problem of finding footage and image assets to use in videos.

by    Randy Chertkow and Jason Feehan    on    05/17/2017

The role of video in promoting you and your music mean you need to know how to create and promote your videos as much as your music. So, the past four weeks we've been tackling the importance of creating high-quality audio, proper lighting for your videos, and techniques to speed up and simplify your video production process. Then last week we tackled promotion and the four prep steps you should follow before completing and uploading your videos to YouTube. This week we're adding four more to your toolbox...

by    Randy Chertkow and Jason Feehan    on    05/10/2017

Because musicians today are just as much video makers as they are musicians, the past three weeks we focused on creating high-quality audio, lighting for your videos, and techniques to speed up and simplify your video production process. Doing so can help grow your audience and make money with music in today's internet-driven music industry. This week we're tackling steps you need to do to prepare your videos before completing them and uploading them to YouTube. That way you increase the likelihood of getting fans and increasing sales...

by    Randy Chertkow and Jason Feehan    on    05/03/2017

To grow your audience and make money with music in today's internet-driven music industry, musicians today are just as much videomakers today as they are musicians. Distributing internet video on YouTube is free, provides a great way to engage your fanbase, can expose your music to a greater audience, and is another income stream you should turn on. The past two weeks we focused on creating high-quality audio and lighting for your videos. This week we discuss how techniques to speed up and simplify your video production process...

by    Randy Chertkow and Jason Feehan    on    04/26/2017

Musicians today have also become videomakers due to two developments: first, internet video is one of the best ways to engage and grow your audience (and worldwide video distribution is free!); second, there are so many ways to monetize video and YouTube. Because musicians need to improve their video skills, we started this multi-part DIY Advisor series. Last week we discussed how critical high-quality audio is for your videos and generating views. This week we're tackling another critical skill: great lighting.

by    Randy Chertkow and Jason Feehan    on    04/19/2017

Since YouTube is the top search engine for music in the world and since there's so many ways to monetize video, you need to have both your music and videos there. To help you conquer YouTube, starting this week and all through the month of May, The DIY Advisor will focus its articles on improving your game for video.This first installment covers one of the most important things every video needs: great audio...

by    Randy Chertkow and Jason Feehan    on    04/12/2017

Every show you book creates opportunities. It's a reason to sell merch, make royalties from your setlist, stream your shows online, build awareness/promote yourself, and more. One of your best tools that comes out of your live shows is your guest list. You have a chance to give special, free access to your show can help you create future opportunities for you and your music -- from media coverage to more shows...

by    Randy Chertkow and Jason Feehan    on    04/05/2017

If you release remixes or different versions of your music, each one of these is a separate sound recording from the point of view of royalty organizations like SoundExchange or Performance Rights Organizations like ASCAP and BMI. And unless you register each one, you're potentially leaving money on the table that's yours. Here's how to avoid missing out on what you're owed...

by    Randy Chertkow and Jason Feehan    on    03/29/2017

One of the biggest misunderstandings in growing your fan base is to avoid trying to appeal to the largest groups and taking on too large of an audience with your message. While that's a strategy for large media companies and labels with huge marketing budgets, instead, ask yourself a more manageable question: where will I get the next 10, 20, and 50 fans? The key to music marketing is to narrow your focus to a single group and then targeting a message that speaks to those people specifically. This works because viral campaigns grow from just a few sources, and if you hit the right ones, it can...

NEXT PAGE

Reader Poll

Are you a gear DIY-er?



See results without voting »