Pubs
by    Randy Chertkow and Jason Feehan    on    02/22/2017

Last week we outlined the prep steps you should do that will help you tackle PR in an organized way so you'll get your music covered in the media. The good news is there are more places out there today that'll cover you and your music than ever before. To help get you media coverage, this week we've outlined 10 media outlets you should target...

by    Randy Chertkow and Jason Feehan    on    02/15/2017

Last week we discussed the difference between marketing and PR and discovered PR doesn't need to cost anything, and simply takes a little time and effort. So, to help you publicize your latest release, show, or event, for $0, we've created a list of 10 media outlets you should target...

by    Randy Chertkow and Jason Feehan    on    02/08/2017

One question we're often asked when we speak at events is "What's the difference between marketing and PR?" While many musicians think they're the same, they're actually quite different. And as a musician, you need to know why in order to build awareness for you and your music effectively...

by    Randy Chertkow and Jason Feehan    on    02/01/2017

You've got your recording studio. You've got the musical ideas. Now all you need is a bit of motivation. And here it is: this February 1st, challenge yourself to create an entire album's worth of music within 28 days...

by    Randy Chertkow and Jason Feehan    on    01/25/2017

The music DIY revolution has done one thing more than any other: it’s put this industry in the hands of any musician who wants to participate. Although new technologies and fresh ideas have allowed musicians to do things musicians in the past may have only dreamt about, the story of the last 10 years alone has been one of lowering every barrier -- from making the music to getting it to your fans. In fact, every aspect of the music industry is now available to you, and nearly all of them free or very inexpensive...

by    Randy Chertkow and Jason Feehan    on    01/18/2017

There are more and more services, websites, and products today ready to help us get our music created, distributed, discovered, heard, seen, and noticed. Never in history has music been this open and global. But because the musician market has exploded in size, it's attracted some unscrupulous or incompetent players out to prey on musicians' hopes and dreams of success. Here's how to avoid them...

by    Randy Chertkow and Jason Feehan    on    01/11/2017

A few weeks ago we shared the first four common legal and business mistakes musicians make and how to avoid them. This week we'll share three more. Avoiding these common mistakes can not only make your music business more successful, it can reduce a lot of unnecessary stress and headaches as well. To avoid even more problems and make your music business run more smoothly, do the following...

by    Randy Chertkow and Jason Feehan    on    01/04/2017

With 2016 coming to a close, it’s the perfect time to look forward to 2017 and plan your music goals. So, to help, here's our challenge to you as we head into the new year...

by    Randy Chertkow and Jason Feehan    on    12/21/2016

Each year around this time we like to look back to see which DIY Advisor articles were the most read, shared, and discussed. So, give us a drum roll as we share 2016's top 10 articles in reverse order, from number 10 all the way to the number 1 article of 2016...

by    Randy Chertkow and Jason Feehan    on    12/14/2016

This year, we hit over 100 articles here at the weekly DIY Advisor column, travelled to SxSW 2016, spoke and taught at various places across the US -- including giving our Making Money With Music talk in both Chicago and Austin. But in parallel to this, we also wrote and released five articles at Electronic Musician Magazine. We often don't always get to share those articles here, but with 2016 coming to a close, we wanted to collect the ones that are free and available online for our DIY Advisor readers and share them here...

by    Randy Chertkow and Jason Feehan    on    11/30/2016

Getting legal help is one of the more expensive and difficult things to get when you initially start up your music business. As a result, many musicians avoid getting legal assistance and unfortunately make some common mistakes. Legal issues can continue to get worse the longer you let them go. Fortunately, you can avoid these basic mistakes, so, we've listed out the top ones below so you can take more control of your music career...

by    Randy Chertkow and Jason Feehan    on    11/23/2016

Last year at Thanksgiving we talked about the flipside of giving thanks: how to receive it. Besides gratefully acknowledging the compliment, there are a lot of things you can do when fans thank you as well as when people you're doing business with thank you to give them a chance to do something for you if they wish. The key is to harness their energy and politely ask if they'd do something for you that's easy for them, such as telling the venue that they loved your show. But what if you want to give thanks? How do you really make it count? It's easy: you need to do the same things we wrot...

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