Pubs
by    Randy Chertkow and Jason Feehan    on    07/19/2017

Since the dawn of music, fans have wanted to form a connection with their favorite artists. Today, technology makes all musicians global while bringing all of their fans within reach. We're not just talking about social media: there are many new ways you can interact directly with your fans and give them that personal connection beyond your music while also making money...

by    Randy Chertkow and Jason Feehan    on    07/12/2017

Last week we outlined the first 5 things you should create to get PR for your music. When the press and media want to cover you, they'll want all the information at their fingertips easy to get to and easy to copy and paste. To boost your chances of getting covered in a positive way, you should have these 10 things completed and ready to go. This week we outline the remaining 5 things you should create to get PR...

by    Randy Chertkow and Jason Feehan    on    07/05/2017

Once your music is out in the world, you can build an audience by encouraging PR outlets to cover you and your music. Fortunately, journalists, YouTubers, and bloggers are always looking for content, and if your story catches their interest, they'll want to cover you. Your job is to make it as easy as possible for them to do so. Here's how...

by    Randy Chertkow and Jason Feehan    on    06/28/2017

Getting your music licensed for use in TV, advertising, films and movie trailers is a great way to turn up the income if you can achieve it. To do this, you should understand the mindset and goals of Music Supervisors, the people who choose the music for TV and film. While we discussed this in detail in our EM feature article Master Class: Get Placed, Get Paid, today we want to talk about how to prepare your music to make it as easy as possible for them and increase your chances of earning license income...

by    Randy Chertkow and Jason Feehan    on    06/20/2017

Tonight we'll be speaking at Carnegie Hall as part of New York City's 1st Annual New York Music Month. Come join us as we speak on "Making Money with Music". And, if you can't make it, join us for tomorrow's session at Made in NY Media Center by IFP which will focus on how to maximize your revenue in a streaming world...

by    Randy Chertkow and Jason Feehan    on    06/14/2017

If you're in New York City, come join us Tuesday, June 20th and Wednesday, June 21st where we'll be speaking at New York City's first ever New York Music Month. New York City's 1st Annual New York Music Month is packed with free and paid concerts, workshops, walking tours, conferences and resources for musicians including "more than 2,000 hours worth of free rehearsal space that will be underwritten by the city". Plus, we'll be speaking about making money with music at two workshops -- but space is limited, so register now...

by    Randy Chertkow and Jason Feehan    on    06/07/2017

So, all your hard work has paid off and someone from the press contacted you to do an interview. Congrats! Now, don't wing it. This is an opportunity for you to get as much out of the coverage as you can. This means you'll want to control the message. But unlike marketing, with an interview, you don't have a direct say in the message they ultimately write. What you can control are the words you say in the interview and the material you give them. Here's how to prepare so you can maximize exposure...

by    Randy Chertkow and Jason Feehan    on    05/31/2017

With video being critical for promoting your music and growing your audience, musicians need to know how best to create engaging videos, with as much care as you do your music. So to help, over the past five weeks we tackled the importance of creating high-quality audio, proper lighting for your videos, techniques to speed up and simplify your video production process, and eight prep steps you should use before completing and uploading your videos to YouTube [ADD other LINK]. This week we're tackling the problem of finding footage and image assets to use in videos.

by    Randy Chertkow and Jason Feehan    on    05/17/2017

The role of video in promoting you and your music mean you need to know how to create and promote your videos as much as your music. So, the past four weeks we've been tackling the importance of creating high-quality audio, proper lighting for your videos, and techniques to speed up and simplify your video production process. Then last week we tackled promotion and the four prep steps you should follow before completing and uploading your videos to YouTube. This week we're adding four more to your toolbox...

by    Randy Chertkow and Jason Feehan    on    05/10/2017

Because musicians today are just as much video makers as they are musicians, the past three weeks we focused on creating high-quality audio, lighting for your videos, and techniques to speed up and simplify your video production process. Doing so can help grow your audience and make money with music in today's internet-driven music industry. This week we're tackling steps you need to do to prepare your videos before completing them and uploading them to YouTube. That way you increase the likelihood of getting fans and increasing sales...

by    Randy Chertkow and Jason Feehan    on    05/03/2017

To grow your audience and make money with music in today's internet-driven music industry, musicians today are just as much videomakers today as they are musicians. Distributing internet video on YouTube is free, provides a great way to engage your fanbase, can expose your music to a greater audience, and is another income stream you should turn on. The past two weeks we focused on creating high-quality audio and lighting for your videos. This week we discuss how techniques to speed up and simplify your video production process...

by    Randy Chertkow and Jason Feehan    on    04/26/2017

Musicians today have also become videomakers due to two developments: first, internet video is one of the best ways to engage and grow your audience (and worldwide video distribution is free!); second, there are so many ways to monetize video and YouTube. Because musicians need to improve their video skills, we started this multi-part DIY Advisor series. Last week we discussed how critical high-quality audio is for your videos and generating views. This week we're tackling another critical skill: great lighting.

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