by Randy Chertkow and Jason Feehan on 03/29/2017
One of the biggest misunderstandings in growing your fan base is to avoid trying to appeal to the largest groups and taking on too large of an audience with your message. While that's a strategy for large media companies and labels with huge marketing budgets, instead, ask yourself a more manageable question: where will I get the next 10, 20, and 50 fans? The key to music marketing is to narrow your focus to a single group and then targeting a message that speaks to those people specifically. This works because viral campaigns grow from just a few sources, and if you hit the right ones, it can...