4 Ways to Keep Your Fans Engaged

by Randy Chertkow and Jason Feehan

File Under: Marketing Your Music

Fans today demand constant engagement. They don't want you to lock yourself in your studio for a year, come out with an album, and then lock yourself in again to work on the next one. But the question becomes: how do you keep them engaged as you are working on your music?

The truth is, not everyone likes to participate on social media all of the time. But the good news is that you don't have to if you create a stream of engagements with your fans through the year based on the music, videos, and art you release.

Here's some ideas to keep active with your fans through the year:

1. Stage music releases through the year.

There's no need to release just one album a year. Release as much music as you can make, but even if you only have 12 songs in a year, it's better to release 3 EPs with 4 songs each. That way, you can be consistently engaging with a get heard campaign every few months. It also means a successful release can be followed on with more new music without having to wait too long, with the promotion/release cycle running through the year. This requires some planning and some delayed gratification (we understand you probably want to release everything at once), but can pay off in keeping you top of mind throughout the year.

2. Use remixes and singles to keep the music flowing.

If you like to make remixes and singles throughout the year, you can either space them out in between releases, or just release a constant stream of music through the year. Each time you do another release, you get another reason to reach out to fans, the media, radio stations, and streaming. This means that it's best to make a lot of music ahead of time, and plan out your music releases around them. It also means that if you get an urge to make a remix or rework a song a different way, you have a place for it to go.

3. Create a release schedule for videos.

Music videos can increase music sales, so you'll want to make sure when you post the video, the music is available for sale and effectively promoted in the online store. Separately, don't forget to promote the videos, and make sure that you are monetizing them as well. The key is that a video release is also a separate "event" that you can schedule and use to talk about on social media, the press, and more.

4. Weave in your art.

When you have an upcoming album, releasing the art ahead of time can be a good reason to engage. Even better, it's sometimes effective to put together many different concepts, or even work with multiple graphic artists. After you choose the best art, those other attempts might make good posters or online images. And releasing those can be another engagement with fans. Even better, with today's print-on-demand platforms, making new merch is free once you have the art and you can even get more out of it.

Once you go through all of the creative things you can release, make a calendar and schedule it out. It will make you consider coming up with material ahead of time. The magic number is a mix of 52 music releases, art, singles, remixes, videos, or other creative material. If you can come up with that many, at least, you can make a release a week, and engage with your fans and keep them talking about you throughout the year.

Challenge: Using a calendar, plan and schedule your releases. Fill in as many weeks of the year as you can with material to engage with your fans.


#fans #engagement #musicreleases #getheard

Photo credit: Kenneth Lu

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