File Under: Marketing Your Music
Most musicians usually find marketing as something expensive, difficult, and out of reach. While it's true there’s a lot involved for an effective marketing campaign, there are a number of simple, easy-to-do marketing ideas that every musician can take advantage of.
There are two things you’ll want to keep in mind when marketing. First, the most important part of your artist persona is your name (which you should choose carefully). Second, the absolute shortest marketing message is your website URL.
Although not every artist creates a website, if you are going to market yourself, it's a powerful tool to have. It’s your hub: a place on the web you own and control -- with no ads and no competing messages. With a single URL, a potential fan can learn all about you. At your site, they can listen and buy your music and merch, find out when your next show is, learn about your story and what you and your music is all about, or follow you on social media. And it goes beyond fans -- journalists can find out about you or write about you, bookers may want to see if you’re a good fit for their venues, or a music supervisor for a TV show can know how to contact you about licensing your music. The best part is that you can create parts of your website to answer questions from all of these audiences in different pages, rather than trying to shoehorn all of these possible outcomes into a social profile.
One of the best-known bits of research by marketing professionals is the concept of a “marketing impression”. Each time a person sees a name, logo, or image, it helps them to remember it in the future. It takes as many as 7-10 times of seeing your name before a person will say that they've "heard of you". Because of this, it’s important to repeat your name in many places repeatedly. And, with just your name and website in hand, you’ll be able to do this easily if you follow these suggestions: