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One Authentic Way To Constantly Engage With Your Fans (Part One)

by Randy Chertkow and Jason Feehan
05/31/2016

File Under: Releasing and Selling Your Albums, Managing Your Social Presences, Getting Your Music Heard

Some musicians have no problem with fan engagement on social media. They can do it while working on their music or through their normal interactions in their life. But many struggle with what to say and how often.

Although our DIY Advisor post Knowing What and How Often You Should Post to Social Media gives you a framework to use for social media this doesn't necessarily help musicians who struggle with what to say to their followers. Here's a solution: by tweaking how and when your release music, they'll have natural ways to engage with their fans and followers.

One of the things we musicians do extremely well is create fresh new content with the music you make. However, although music is the primary content you create, there is a ton of secondary content to support your music such as: artwork, videos, photos, and merchandise. If you plan regular releases of your music and secondary content over the course of the calendar year, you'll always have something natural to talk to your fans about on a consistent basis.

This plays perfectly with today's internet users because they are constantly hungry for fresh, new content. And if you have a "channel" the internet rewards consistency with your releases. For example, the most popular web comics, blogs, YouTube Channels, podcasts, etc. thrive by keeping their fans coming back for new content regularly. And unless you have the marketing and publicity push of an Adele, Taylor Swift, or Coldplay, releasing one album a year is outdated in today's internet-enabled, streaming digital world. For instance, more than two-thirds of all songs played on the largest music streaming platform, Spotify, are singles -- not albums.

This means if you generate an album's worth of material -- say, 12 songs -- rather than releasing all 12 at once, consider breaking most of the album up into 3 EPs, with the option to release the full album at the end of the year. This gives you something to talk about in the weeks leading up to the release and immediately following.

In fact, you might have more music options than that depending on how you think about breaking up your album. Consider all of the below options when planning out the year:

  • EPs (an "album" of 3-4 songs)

  • Single releases (1 song)

  • Remix releases (different versions of your "radio track(s)")

  • Live version releases (different versions of your studio tracks)

  • Full album release

Breaking out your music into a mixture of the above could create even more releases throughout the year, and gives you something to talk about on social media and with your fans. Ideally, you'll come up with 52 releases, one for every week of the year.

Not sure you can do it? Don't panic, it may be easier than you think. We'll give you a lot of ideas on how to bring that number within your reach next week, even if you just want to release 12 songs a year.

Related:

#socialmedia #socialnetworks #musicreleases #releasecalendar #faninteraction

Photo credit: Erich Ferdinand


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