One Authentic Way To Constantly Engage With Your Fans (Part Two)

by Randy Chertkow and Jason Feehan

File Under: Releasing and Selling Your Albums, Managing Your Social Presences, Getting Your Music Heard


In last week's DIY Advisor, we talked about one easy and natural way musicians who struggle at using social media could use to help them consistently engage with their fans and followers by changing how they release their music. Instead of releasing one big album, break it up into a series of EPs and singles over the course of the year. The more you can release, the more natural you'll have something to talk about on social networks. Ideally, you'd come up with 52 different pieces of content to release -- something for every week of the year.

But if you can't release 52 pieces of music a year, you can still release something every week by releasing the secondary content you create as well. This includes:

  • Videos
  • Artwork & Photos
  • Merchandise

If you plan steady releases of your music and secondary content over the course of the calendar year, you'll always have something natural to talk to your fans about on a consistent basis.


If you create music videos, these should be released a few days/weeks after the single, EP or album it's supporting. Doing so provides extra promotion, but also another "event" that you can share and talk about with fans and followers. Below are some of the types of videos you can make. Consider the ones that make sense for your music.

  • Music Videos
  • Behind-the-scenes videos
  • Fan made videos
  • Vlogs
  • Live Videos

Artwork & Photos

The artwork and photos you create for your singles, EPs, and albums, music can serve multiple purposes: not only can it function as album art, but it can also serve as pre-release content you can share with your fans and followers.

In fact, your art can often be repurposed if you have access to the graphics tools, or work with a graphic artist. Consider the following:

  • Album/EP art
  • Poster images with band members or related art
  • Desktop wallpapers/phone themes
  • Live show photos
  • Making-of/behind-the-scenes photos

Plan out when you'll drop artwork and photos within the context of your music and video releases. While album and poster art are good for the weeks before you release your single, EP, or album, live show photos and making-of/behind-the-scenes photos work well for post-release.


When you create and release new merchandise, it's a big reason to reach out to fans and followers so they know it's available and what it looks like. Pace out the merchandise in between music, video, and artwork/photo releases. And considering that creating new merch can be free to make, all of the artwork and photo options you share and release above can also generate merchandise too. It also gives you a reason to try out a lot of t-shirt designs with fans to see what sells.

When you consider all the content you create into a year-long calendar release strategy, you'll likely find you have 26 weeks or more of material you can share with fans which gives you a release of something every two weeks. Once you know the type of content you want to release, you can put together a calendar that plots out your release schedule. If you can reach the magic number of 52, you'll have 52 reasons to reach out to your fans and followers across your social networks every week of the year. Plus, basing your social media strategy around your release schedule leads to more genuine interactions that are focused on the fan since you'll be giving them something with each release.

Challenge: Plan out your content, grab a calendar, and start plotting out when you could release your music, videos, artwork, photos, and merchandise throughout the year. See if you can reach at least 26 events/releases to have something ready to go every two weeks.


#socialmedia #socialnetworks #musicreleases #art #merch #releasecalendar #faninteraction

Photo credit:Dafne Cholet

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