File Under: Getting Media Attention & PR
Once your music is out in the world, you can build an audience by encouraging PR outlets to cover you and your music. Fortunately, journalists, YouTubers, and bloggers are always looking for content, and if your story catches their interest, they'll want to cover you. Your job is to make it as easy as possible for them to do so. Here's how.
Beyond using good PR techniques, if you want to make yourself desirable to cover, make it easy for Journalists, YouTubers, bloggers, and other press and media types to cover you by having the following 10 things completed and ready to go for them. The good news is everything you need to do to set yourself up for success can be put together in a weekend.
Use the items below as a checklist to give them exactly what they are looking for:
1. Press Page
All of the items listed below should be available on a page on your website that's clearly marked "Press" or "For the Press". It should be easy to navigate to and present all ten of these items. You can do this at your website by uploading the content or link if you use a service such as Sonicbids, ReverbNation, Artistecard, or others.
2. Your Contact Info
The most important thing you can provide to anyone in the media is your contact info. If they need to reach out to you for an interview or to ask for additional information and can't find how best to contact you, you may lose out. Your contact info should be on your website, but also on every separate item you send them. This means any PDFs, MP3s, or other downloadable content should have your contact info and artist name on every page. Add it to the header/footer or place it within the margins. Then, be reachable!
3. Your Bio
You need to have three forms of your bio: one sentence, one paragraph, and one page. Spend the time to think through this critical step and create one that describes who you are while wanting them to ask for more. And, since they're using your words, it helps to influence what they write about who you are.
4. A Story that Fits Their Needs
Related to your bio, you'll also want to share a brief story of how you and your music came about to suggest what they should cover or what angle to take. This should be ready to copy-and-paste right into their story as-is. The rules of good storytelling hold here: overcoming big odds, unlikely heros, human interest, local interest, and conflict all draw reader interest and can influence how they want to cover you. Also, summarize your background into numbers and facts that tell a story themselves. Try making a chronicle to help you do this.
5. Fact Sheet
Boil everything down about you and your music to one sheet. This info helps them write about you without having to do any research. Make sure that the fact sheet includes the following:
your band name
when you formed
a brief bio
artists in your group
You can add more if you like, but make sure it's easy to read and fits on one page.
Don't make the press and media do a moment's work to have to research you if you can provide it for them. By providing it to them in advance, you improve the odds they'll get the facts about you correct, spell things right, and tell your story how you want it to be told.
That's just the first 5. Tune in next week and we'll share the last 5 items you should have at-the-ready so you can boost your chances of getting you and your music covered in the media.
#PR #checklist #getcoveredPhoto credit: Avi