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The 10 Things You Should Create To Get PR (Part 2)

by Randy Chertkow and Jason Feehan
07/01/2017

File Under: Getting Media Attention & PR

Last week we outlined the first 5 things you should create to get PR for your music. When the press and media want to cover you, they'll want all the information at their fingertips easy to get to and easy to copy and paste. To boost your chances of getting covered in a positive way, you should have these 10 things completed and ready to go. This week we outline the remaining 5 things you should create to get PR.

Use the next 5 items below as a checklist to give them exactly what they are looking for (click here to see the first 5):

6. Photos and Logos

No matter what medium the press or media coverage uses, nearly all of them will need photos and logos. Blogs and online news media use photos as a hero image for the story. YouTubers, TV, and videos use photos as a backdrop for the story. Podcasters and MP3 Blogs often drop images into their sites to highlight tracks or artists.

Make sure your photos are downloadable and available in multiple formats (JPG, PNG, GIF, PDF). Provide print-ready photos at 300x300dpi as well as smaller sizes and resolutions that are easy to download. If you have multiple images and photos for them to choose from, provide the choices, but don't overwhelm them. Also, be sure to include the photo's credit information so that they know how to attribute the copyright and caption the photo.

7. Music Description

Describing your music is like dancing about cooking. It's a difficult task, but it's also necessary. You want the press and media to use your description of your music. You'll want to use just a few words to describe your music so they can weave it into their coverage. It's best use at least one well-known genre to describe your music so that they know how to classify you. For instance, we describe our band, Beatnik Turtle's music as "horn-powered geek rock".

Although some musicians want to consider themselves in a class of their own, until you are well known enough to create a new genre, describe your music in terms of known genres and bands and let them do the marketing for you.

8. Music Samples

Your "Press" page must contain samples of your music. Make it easy for them to click and listen to your music right there at your website or with easy-to-find links to your music hosting service of choice (Bandcamp, Spotify, Reverbnation, etc). If you provide MP3s, make sure you've ID3 tagged them appropriately and given them a file name with your artist name and the title of the song so they can find you later if it winds up in their music library.

9. Videos

Videos are the best way to provide sound clips. Plus, they're one of the best ways to let them get an idea of who you are quickly since it's visual. Most press and media people will try to watch a minute or so of a video they've never seen to get an impression of who you are. You can also provide non-music videos if you want to give them an idea of your personality.

10. Press Clippings and Quotes

Borrow credibility whenever possible. If you received positive reviews, add them to your "Press" page. Highlight a few of the best quotes from other sources. Having these quotes available gives the press and media social proof that you have something going on and they're not out on a limb if they write about you.

Make it easy for them to copy-and-paste the quotes and press clippings, but also provide links to the full article. List links to any prior coverage you're not quoting as well (as long as you're comfortable with what they wrote).

Now that you have these 10 items, we've got two more takeaways:

  • First, as you release more music and videos, you'll want to update your "Press" page so it highlights your most current releases. Don't let it go out of date and have it publicize your older material when you're pushing your new stuff.

  • Second, make sure you create a Google alert or use a search service to automatically search the web for your name as well as your artist name. This will allow you to receive instant notifications whenever you're covered by the press and media or mentioned online -- such as on a blog, tweet, or website. The press and media don't always contact the people they cover -- you'll often have to keep an eye on the world to know you actually were written or talked about. Setting up these alerts will help you monitor this.

And, don't forget to do the 6 Things You Should Do After Getting Press/Blog Coverage to encourage even more PR and attention from the press and media. Each coverage you get is a trigger to get yet more coverage. Not just for the ones that you haven't talked with yet, but for the ones that you've reached out to that haven't covered you. With the right kind of cycle, it can build quickly.

Related:

#PR #checklist #getcovered

Photo credit: Anna & Michal


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