This is Why You Can't Do It Alone

by Randy Chertkow and Jason Feehan

File Under: Networking and Building Your Team

As we share all of the ideas, how-to’s, and techniques you should do in order to promote and sell your music, it's easy to get overwhelmed. The amount you need to handle can seem insurmountable. One way to handle this is to realize you cannot and should not try to do it all at once. But, another strategy involves getting a team behind you. As Derek Sivers, the founder of CDBaby, once told us, "Do-it-yourself doesn't mean doing it alone."

While you're planning out the next steps in your musical career, consider this partial list of the roles you'll need to make your music happen:




The person who handles the business decisions.

Booking Agent

The person who books the band to play live and takes booking calls.


Your legal resource.


Your accounting and bookkeeping resources.

Graphic Artist

The person who handles the imagery and graphics.


The person who runs the public relations (PR) campaigns, and takes all calls from the press to arrange interviews.

Web Designer/Webmaster

The person who creates and manages your web, social, and mobile presences.


The person who handles distribution for your music to music stores online.


The people who handle taking pictures for publicity, web, and more.

Recording Producer

The person who makes the final call in the recording studio as to sound, feel, and arrangements.

Recording Engineer

The person who handles the recording process.

Mastering Engineer

The person who masters your music.

Video Team

A director, cast, crew, editor, and everyone associated with making music videos.

Store Clerk (For stores at gigs)

The people who sell stuff to fans at shows. If you sell your album from the stage, congratulations, you’re the store clerk.


Whoever carries stuff to and from the stage.

 If you think about it, there's really only a few options to get these types of things done:

  1. Get someone to do it for you.

  2. Pay someone to do it.

  3. Do it yourself.

And then there’s the one option that’s unfortunately the most common: it doesn't happen.

Just remember every artist that has enjoyed any measure of success has pulled a team behind them. Sometimes, we forget every film or TV show has a long list of credits behind every episode. Music is the same way, but those helping are usually hidden behind the scenes -- especially for music’s most popular artists. Often when musicians start their own music businesses, they often forget the need for a team. Without a team, most businesses don’t succeed.

Your music deserves the support it requires to be successful. A great way to start is to begin networking now to build a team before your music is released to the world.

Challenge: This week, take any one of the roles in the list above, and find someone else to fill the role and help you work on a small project that requires it.


#yourteam #networking #roles

Photo credit: woodleywonderworks

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