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You Might Be Losing Business Unless You Do This One Thing

by Randy Chertkow and Jason Feehan
03/24/2015

File Under: Building Your Music Business, Creating and Maintaining Your Website, Managing Your Social Presences, Making Money With Music

 

If there was one theme that cut across all of the panels and talks we attended at SxSW, it was: be easy to contact. For instance, music supervisors -- the people that license music for film, TV, commercials -- said that they often skip over perfectly good tracks if they have no idea how to contact the artist. If they find your song and decide it's the right one, can they find you?

Luckily, being easy to contact isn't difficult. To make sure you don't miss any opportunities, use the list below to ensure your contact info is correct and easy to find:

  • Your ID3 Tags
    If you send your songs out as MP3 files, don't forget to fill out all of the ID3 tags. In fact, the music supervisors we talked to even suggested that you put your phone number and email address in the comments section of the ID3 fields. This is an important place to make sure you're reachable and we cover all of the details about ID3 tags--including how to keep them consistent across all of your files -- in The Indie Band Survival Guide.

  • Your Website
    There should be a top level menu item on your website called Contact Us. You should also include a link to this page within the footer of your site. Include email (or an email form) but also your phone number because booking, licensing, and other opportunities might need to contact you immediately.

  • Social Media
    If all they run into is your Facebook fan page, SoundCloud, or Twitter page, can they easily find a way to contact you from it? For that matter, if you book live shows or license your music, is it clear that you book shows to anyone who visits your pages, and how can they contact you?

  • Every Physical Item You Give Out
    You should have your contact information on every single page that you print up -- physical press kit, booking kit, poster, and handout that you hand out.. The pages may get separated from each other, and you have to assume that each page will be all they have. Or come up with creative ways to give stuff to people

  • CDs/Physical Albums
    Include your contact information within your liner notes so that it’s on any physical albums you hand out or sell.

  • iTunes
    Many of the music supervisors that talked about licensing said that they often just browse iTunes to find songs that meet the needs of their clients. You should check any of your songs on iTunes and see if it's possible to find out how to find or contact you from the info there.

  • Cards
    You need a way to hand your contact info to people you meet in person. Business cards usually includes your name (or band name) and contact info so if that's all they have, they’ll know what you do from your card alone. Make it clear that you do live show bookings and licensing on the card if you offer them.

Contact info may seem to be a minor point, but they can't do business with you if they can't reach you. Don't lose business just because you haven't made it easy to get in touch.

Challenge: Using this blog as a checklist, go through all of the items and make sure that you are easy to contact for licensing and business purposes.

Related:

#musicbusiness #website #socialpresences #makingmoneywithmusic #challenge

Photo credit: GotCredit


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