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Red Bull Music Academy Releases 'What Does It Take' Music Doc

February 18, 2014
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Last year at the Red Bull Music Academy in New York City, award-winning director Ralf Schmerberg and his Mindpirates teamwere enlisted to create a film about the electric impulses, inspirations and challenges that comprise a life in music. The result is What Difference Does It Make? -- a feature length documentary following a new generation of artists seeking to carve their own path through the music world, guided by the words of iconic and influential artists including Lee ‘Scratch’ Perry, Brian Eno, Philip Glass, Giorgio Moroder, Erykah Badu, Nile Rodgers, Rakim, Skream, Q-Tip, Bernie Worrell, Egyptian Lover, Ken Scott, Thundercat, Richie Hawtin, James Murphy, Debbie Harry and Stephen O’ Malley.

What Difference Does It Make? premiered Monday night at more than 60 theatres across the globe and is now available for free, streaming digitally at rbma15.com. The film can also be streamed via Red Bull TV, which is available for free on the web at , through its iOS and Android applications, Apple TV, Chromecast, and select Smart TVs.

BEHIND THE SCENES
The Red Bull Music Academy is a place where fresh musical ideas tend to spark between artists from different genres and generations. The annual workshop is hosted in a different city each year, offering 60 up-and-coming musicians from around the world a chance to participate in workshops with musical luminaries in a custom-fitted complex of studios and workspaces. By night, they perform in the city’s cult venues and concert halls, alongside contemporary and classic innovators as well as heroes and heroines of the local scene. Long after the last notes are played, the experiences and insights gained there tend to resonate deeply in the lives and practices of those who take part.

After 15 years, the Red Bull Music Academy format continues to expand allowing musicians and music lovers more opportunities to create, collaborate and celebrate music. Artists interested in applying to the annual Red Bull Music Academy workshop, which will be hosted in Tokyo this fall, can learn more and download an application at redbullmusicacademy.com. Applications are being accepted until March 18, 2014.

RED BULL MUSIC ACADEMY FESTIVAL NEW YORK 2014
The Academy is pleased to announce that it will return to New York City this May, once again bringing a month-long series of carefully curated music and art events. As a legacy to the Academy workshop that was hosted in New York last year, the Red Bull Music Academy Festival New York will become an annual public event series. Tickets, show schedule and line up will be announced in the coming weeks on redbullmusicacademy.com/NYC.
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