I just came back from SXSW,
where I attempted (unsuccessfully)
to see 80 bands in five days. The
overwhelming crush of live music
everywhere got me thinking about
ways bands can rise above the
noise. So, I thought I’d share some
tips I’ve learned from managers,
booking agents, and talent buyers
that can help make the difference
between playing to the bartender
or playing to a packed house.
First of all, spread your gigs
out over time; make your show an
Remember that clubs are
businesses. If they see you on other
club calendars, they’ll call their
friends at those venues to see how
many people you actually drew, so
be honest about your audience!
Work PR in tandem with the
club and its resources. Do they
have a publicist? Supplement
their work with yours—always
have a good bio and press release
on hand. Have materials online.
And I’m not talking about
Facebook; if you want to be taken
seriously, you need a website.
Go see other bands play.
Connect, become friends, get on
Work your own merch table.
What better way to engage fans?
Do the meet-and-greet, sign
autographs. Plus, you’ll make sales!
There’s nothing stopping you
from trying these tips right now.
How do you boost your draw?
Tell us at ElectronicMusician@musicplayer.com.