MIDI Manufacturers Association Partners with AES for "MIDI Makes Music"

Tue,02 Oct 2012

The MIDI Manufacturers Association (MMA) today announced a partnership with the Audio Engineering Society (AES) to support the MMA’s upcoming “MIDI Makes Music” 30th anniversary celebration designed to educate consumers about the benefits of MIDI technology for anyone interested in learning, writing or playing music.

MIDI dramatically changed music-making 30 years ago—and it remains a key technology for music-making today. AES played a key role

in MIDI’s history as the idea for the standard was first proposed at the 70th AES Convention in 1981.

At the upcoming 133rd AES Convention in San Francisco, the MMA will exhibit in booth 537 and host a session during AES’ “Project Studio Expo”. Developed in partnership with Sound On Sound and Craig Anderton, the Project Studio Expo (PSE) brings the latest recording techniques, best practices, and practical tips from leaders in the recording business.

“Our Project Studio Expo is focused on the very market that grew from the seeds MIDI planted 30 years ago”, said Bob Moses, AES Executive Director. “As someone who was there, actively participating in the MMA and developing early MIDI products in the 1980’s, I’m thrilled to welcome the MMA to our party as they begin their celebration.”

The MMA will formally launch its “MIDI Makes Music” campaign in 2013 at the NAMM Show.

“It takes broad industry-wide support to make MIDI a successful industry standard,” said Tom White, president, MMA. “We are grateful to AES for helping all of us celebrate this important milestone.”

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