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Casio's Music Initiatives Strike a Chord in New York City

June 19, 2014
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Casio America, Inc., a leading manufacturer of some of the industry’s most advanced, feature rich keyboards and digital pianos, is making its message heard throughout New York City with a number of planned activities this Spring to help foster music education. Casio’s New York City music initiatives include a product donation to the Department of Education and participation in the upcoming Make Music New York event.

“Casio’s music education initiative aims to foster the growth of young artists across all music platforms by giving them the tools and confidence they need to pick up an instrument and start playing,” said Stephen Schmidt, Vice President of Casio’s Electronic Musical Instruments Division. “We are confident that Casio’s increased presence in New York City will benefit both teachers and students, who can now experience our feature-rich, quality instruments firsthand that meet the standards of music educators and professionals alike.”

Department of Education Donation
This Spring, Casio donated a Celviano AP-450 digital piano to the Department of Education in New York City. The AP-450 was accepted by Barbara Murray, Director of Music, on behalf of the Office of Arts and Special Projects at the Department of Education. The digital piano will be located in the Tweed Courthouse with a plaque describing the donation. Among the many exciting opportunities to infuse live music into the building will be student lunchtime concerts, performances at parent and community gatherings, and events recognizing student achievement.
 
“Our students deserve access to high quality instruments that will support their musical growth“ said Barbara Murray, Director of Music, New York City Department of Education. “The Casio digital piano is a wonderful resource and we hope visiting students, educators and professional musicians will enjoy playing it when performing at the historic Tweed Courthouse.”

Casio’s Celviano AP-450 is housed in an elegant cabinet and comes with a piano bench, music stand and pedals. Featuring an 88-note Tri-sensor Scaled Hammer Action Keyboard with simulated ebony and ivory textured keys, this model provides a natural sensatory feel for the musician while delivering the sounds and benefits of a digital piano. Equipped with Casio’s new AiR technology, the Celviano AP-450 delivers first-class realism and detail by providing damper resonance, which enhances the sounds of the dampers lifting off the strings when pushing on the sustain petal. Casio’s AiR technology also compensates for the speed at which hammers strike strings at different velocities and key ranges, imperative for those who crave the authentic sounds and feel of a traditional grand piano. The AP-450 also has the ability to record a 44.1kHz.wav file directly to a USB thumb drive allowing users to easily capture rehearsals and performances.

Privia Piano Bar at Make Music New York
In addition to the product donation, Casio will be taking its musical instruments to the streets of New York on June 21st. In celebration of National Music Day, Casio is sponsoring the 8th annual Make Music New York event. Make Music New York is known as one of the nation’s largest annual music event, as it holds over 1,000 live concerts and creates music and harmony throughout the city. From high school bands to marquee acts, Make Music New York is a true celebration of music and it is open to anyone that wants to take part in the festivities, free of charge. This year, Casio will return with its’ portable Privia Piano Bar, which features a traveling pianist playing live music with its popular Privia Pro PX-5S digital piano. The live pianist will play songs from the Piano Man himself – Billy Joel. Passersby will also be encouraged to join the fun and sing along during the Privia Piano Bar tour through Manhattan. For additional information on Make Music New York, please visit makemusicny.org/CasioPrivia.

To learn more about Casio’s full portfolio of electronic musical instruments, please visit www.CasioMusicGear.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.CasioUSA.com.

About Sandra Jordan.
A consultant who offers leadership, marketing and communications strategies to education, media, and arts businesses and nonprofits, Sandra began her career producing public education initiatives for the PBS children’s television series Sesame Street, eventually spearheading the Sesame Street Music Works initiative with support from NAMM to promote the impact of music learning in the earliest years of life. From 2004-2010 she worked exclusively for NAMM, developing the SupportMusic Coalition, supervising annual grants to music learning initiatives, administering scholarships to music industry hopefuls, and developing innovative industry programs such as the NAMM Show’s Best Tools For Schools with SBO magazine. Learn more at www.sandrakilpatrickjordan.com
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