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EM Editor's Note: Taking Care of Business

January 1, 2012

It''s a good time to be a musician. Yes, we're continually hit with news of crumbling record labels and tanking CD sales, but broad industry trends are not indicators of success for average musicians.

The truth is, musicians have more career paths and tools at their disposal than ever before. It can be pretty daunting—but it's doable, if you break down your plan into manageable tasks.

As we all seek out ways to improve ourselves in the new year, think about committting to small steps that can make a big difference.

These projects don't have to be time-consuming or expensive. Where to begin? Find out if unclaimed royalties are waiting for you—register with SoundExchange. Back up your data. Get your hearing checked. Nail your elevator pitch. Feeling ambitious? Take the “2,000 Things to Generate 20,000 Fans Challenge”.

Or, try some ideas in this issue. Learn how to network the old-school way, face to face—check out “Choose Your Own Adventure” here. Build your production chops by tackling a new tool, or hone your skills on the ones you already own. Are you a Pro Tools 10 user? Dig into our Power App here.

We'll keep giving you resources to help you make better music. How you use them is up to you. Here's to a productive 2012!



Contact Sarah Jones at

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