NewBay Media''s Music Player Network division of musician-targeted consumer magazines, in a joint effort with NAMM, will be providing additional promotional efforts for NAMM''s Wanna Play Music Day, which will be held Saturday, July 23 during Summer NAMM (July 21-23, 2011) in Nashville.
In addition to promoting the event to more than 1,000,000 combined musician subscribers each month in print and online, the publications will offer a free 3-month subscription to all Wanna Play Music Day ticket buyers and will participate in creating consumer clinics, master classes and themed events for the public visiting the show on Saturday.
“For years, the mystique of NAMM has thrilled all musicians from seasoned players to obsessed enthusiasts to starry-eyed beginners,” says Music Player Network Editorial Director Michael Molenda. “it should be no surprise the MPN reader communities are eagerly awaiting Wanna Play Music Day. Letting the public experience all that shiny new gear is a great opportunity in itself, but Wanna Play Music Day also seeks to educate musicians about how to play better, and how to sound better—both essential missions of MPN. We''re looking forward to serving this energized musician community.
“On Saturday, July 23, we''re changing the sign out front of Summer NAMM from TRADE ONLY to MUSICIANS WELCOME!,” said Joe Lamond, president and CEO, NAMM. “And we couldn''t think of a better way to tell them about it than by working with some of the leading consumer magazines in the industry.”
Tickets for Summer NAMM''s Wanna Play Music Day are $15 in advance (before July 8) $20 thereafter (July 8-23) and go on sale April 19, 2011 at www.namm.org/summer/2011/wannaplay.