Native Instruments today announced that it will no longer maintain a booth presence at industry tradeshows like the NAMM Show, Musikmesse or AES in the future. The company has decided to instead prioritize online communication channels to engage with customers directly and to allocate budgets accordingly.

"Times are changing and we have seen tradeshows become increasingly less relevant for our industry," says Pablo La Rosa, international marketing director at Native Instruments. "By focusing our efforts in online communication and direct-to-customer events, we reach out to today's musicians and producers in a way that we believe is more efficient for us and more engaging for them."

Find out more information about Native Instruments.