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electronic MUSICIAN

QSC Audio Launches K for Musicians Website

August 22, 2012

QSC Audio Products announces the premiere of a new website for inspired guitarists, keyboardists, drummers and other musicians– who are increasingly becoming aware that the K Family of loudspeakers (K Series, KW Series) can exceed their expectations as a musical instrument amplifier or foldback monitor.
 
The musicians themselves were the genesis for the creation of KforMusicians.com, leading the way via online forum discussions touting the company’s active loudspeakers as the perfect solution for accurate sound reproduction of digital sources in a live application.
 
The  K for Musicians website, available in English and Spanish, offers multiple examples of how K Family loudspeakers can be used for musical instrument reproduction in common, live performance applications. There are distinct and separate areas for Electric Guitar, Acoustic Guitar, Bass Guitar, Keyboards, Electronic Drums and Acoustic Drums – as well as compelling K for Musicians artist profiles, photos and interviews. The constantly-growing list of featured artists in the various categories include such notables as Dweezil Zappa, Tony Levin, Jonathan Cain, Salo Loyo, David Mathews, Omar Hakim, Dave Weckl, and many others. And in each case, the common sentiment heard over and over is that the K Family allows musicians to be more expressive, add nuance and greater dynamics, and produce more creative and inspired live performances.
 
Keyboard and electronic drum players have long-known that the K Family offers near-field monitor-like accuracy in the reproduction of their instruments’ on-board sounds, but with the added benefit of ample output to meet the demanding requirements of live performance in a variety of settings. With the ever-increasing utilization of amplifier modeling, modern guitarists have also come to recognize a similar need.
 
“We are quite impressed with the number of guitarists not only using our products as amplifiers, but passionately endorsing them on the many guitar forums as well,” states Ray van Straten, QSC Director of Marketing Communications. “So many electric and bass guitarists are now utilizing technology to recreate traditional amplifier sounds, whether it is from something like a Fractal Axe, a POD, a pedal, an iPad or even a laptop computer. A common instrument amplifier is going to wreak havoc on that sound as it’s already a complete signal. K Family loudspeakers let musicians play with all the expression and nuance they enjoy in the studio, and because each loudspeaker is outfitted with a 1000 watt power module, they also provide the energy and presence found on the most powerful stage amplifiers.”
 
When utilized in this application, K Family loudspeakers also offer distinct advantages over traditional amplifiers in terms of connectivity and flexibility. As all the K Series products have two mixable inputs, a musician can have, for example, his or her instrument in the first input and a monitor mix in the second input, while controlling the balance between the two. And with parallel outputs, musicians can connect directly to the loudspeaker while at the same time sending a direct output to the house - no direct box needed. Also of value when the stage performance is mixed from a house position, the K10, K12 and KW122 can be utilized in a stage monitor position, facing the musician, while providing greater stage-volume control to the house engineer. Pairing two loudspeakers offers musicians true stereo imaging at their performance position.
 
Our core design philosophy of offering sound reinforcement customers a very neutral sonic palette works extraordinarily well in all kinds of musical applications,” adds van Straten.  “As a musician myself, I really appreciate the ability to focus my energy on my performance – not wrestling with the gear in search of the true expression of my sound. That’s what K for Musicians is all about.”
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