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8/19/2011

1
Arturia
Dr. Bob’s Collector Pack
Software box set
$299

HIGHLIGHTS Box set includes Arturia Minimoog-V and Moog Modular V soft synths, Moog documentary DVD, book of unreleased material from Bob’s private archives, and Bob Moog Foundation button • limited to 1,000 copies • all profits go to the Bob Moog Foundation
TARGET MARKET Musicians who want not just a couple of fine soft synths, but a truly collectible box set that pays tribute to an industry legend
ANALYSIS Bob Moog contributed much to our industry, and his foundation and archives continue that tradition. Dr. Bob’s Collector Pack isn’t just about what you get, but what you give; all profits help further the foundation’s work.
arturia.com

 

 

 

 

 

 

 

 

2
Cakewalk
Neal Peart Drums Vol. 1
Expansion pack for Session Drummer 3
$99.95

HIGHLIGHTS Consists of samples from the Drum Workshop Signature Snakes and Arrows kit • recorded by producer Nick Raskulinecz (Rush, Foo Fighters) through Neve channels using vintage tube and ribbon mics • stereo kit • created by Sonic Reality specifically for Session Drummer 3 • 12 pads/12 outputs
TARGET MARKET Users of Sonar 8.5 Producer and Sonar X1 Producer, which bundle the Session Drummer 3 virtual instrument
ANALYSIS Session Drummer 3 ships with multiple kits, but is expandable. The Neil Peart kit joins the recently-released Andy Johns Expansion Pack, also for Session Drummer 3, to present more sonic options for Sonar users.
cakewalk.com

 

 

 

 

 

 

 

3
Kurzweil
PC3K Sound Download Library
Free expansion sounds for PC3K owners
$free

HIGHLIGHTS All sounds are free of charge • the fi rst two collections of samples/programs are from Kurzweil’s Synthscapes (complex, layered digital waveforms) and Take 6 Vocals (vocal articulations, with single and ensemble voices), both developed originally for the K Series keyboards
TARGET MARKET PC3K owners, K-series owners who’ve upgraded to the PC3K and want to use some of their familiar sounds
ANALYSIS A cliché of marketing is to sell the razor cheap, and make money on the blades—but more companies are off ering free (or at a nominal fee) downloads as incentives to purchase their gear.
kurzweil.com

  

4
Primacoustic
London Studios-in-a-Box
Turnkey room treatment kits
London 8 $199.95, London 10 $499.95

HIGHLIGHTS London 8 includes fundamental tools required to treat a home recording studio • London 10 increases the panel count, for larger spaces • panels are made from 6 lb, glass wool; edges are resin-treated, surfaces are encapsulated in micromesh and covered in acoustic fabric • comes with hanging hardware, screws, and wall anchors
TARGET MARKET Project studios and post-production suites requiring acoustical treatment
ANALYSIS Acoustical treatment is crucial when creating a mixing/ recording environment; the London series simplifi es the process by including multiple treatment elements in a single package.
primacoustic.com

 

 

  

 

 

5
Chauvet
MiN Laser FX, MiN Laser RGX, MiN Laser Star
Palm-size lasers for live performance
FX $169.99, RGX or Star $139.99

HIGHLIGHTS Ultra-compact lasers • projects thousands of red and green laser beams onto any surface • weighs under one pound • includes wireless remote control, two mounting stands (truss or table top) • Laser FX projects six diff erent eff ects • MiN Laser RGX projects thousands of beams • MiN Laser Star projects dozens of green stars • all comply with U.S. Federal health standards
TARGET MARKET DJs, clubs, parties, small-venue concerts
ANALYSIS More acts are bringing their own lighting to complement sound systems; these units are portable, eff ective, and inexpensive.
chauvetlighting.com

 

 

 

 

 

6
Stanton
Scratch DJ Academy Mix!
Cross-platform DJ software
$49

HIGHLIGHTS Analyzes music libraries, identifi es tempos in BPM and bars • detects musical key • Playlist Hints highlight compatible songs using BPM/key matches • customizable Scratch FX • song transition previews for faster mixing, with volume normalization and auto crossfade • integrated MP3 ID3 Tag Editor • compatible with multiple audio formats
TARGET MARKET Beginner to pro DJs who do their own mixes
ANALYSIS Many DJ programs off er beat detection, but this stand-alone program can analyze a music library independently of other programs. It also includes educational content, so it’s suitable for beginning DJs who want to learn the basics of creating a DJ mix.
stantondj.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

7
Native Instruments
Komplete Audio 6
Audio interface
$339

HIGHLIGHTS Six-channel audio interface for live and studio • highly portable • cross-platform operation • four balanced analog I/O • digital S/PDIF stereo I/O • bus-powered • integrated MIDI interface • bundled with Komplete Elements, Traktor 2 LE DJ software, Steinberg Cubase 5 LE, and a $30 voucher for the NI Online Shop
TARGET MARKET Project studios, laptop-based performers, DJs, mobile recording
ANALYSIS More companies off er compact audio interfaces that go beyond the usual 2-in/2-paradigm; Komplete Audio 6 is about both studio and live applications that need small size, yet a reasonable amount of I/O.
native-instruments.com

 

 

 

 

 

8
Electro-Voice
R300-HD
Handheld wireless mic system
$399

HIGHLIGHTS Simple confi guration and setup—ClearScan selects the best available channel, EZsync sets the transmitter to the same frequency as the receiver via infrared • 32 preset channels • HT-300 metal handheld transmitter features the PL22 cardioid dynamic mic capsule, backlit LCD, and battery gauge • runs up to 14 hours on two AA alkaline batteries • receiver can be rack-mounted or set on tabletop
TARGET MARKET Live performance for vocals and instruments, MCs, DJs
ANALYSIS The R300 system is designed for multiple applications, depending on the package you choose, with a premium placed on fast setup time and easy configuration. Build quality is also suitable for professional applications.
electrovoice.com

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