Serato and Ableton Announce Creative Partnership
Serato and Ableton are happy to announce a partnership, which will pave the
way for the future of Digital DJing. With shared artist rosters from hip-hop
(DJ Jazzy Jeff, DJ Nu-Mark, A-Trak) to electronica (Paul Van Dyk, DJ Sasha),
both Ableton Live and Serato Scratch Live are renowned as the premier
performance platforms in clubs around the globe.
Scratch Live excels in vinyl emulation, music library control and lightning
quick hands-on scratching, Ableton Live provides the tools for production,
on-the-fly remixing and beat creation.
"Ableton and Serato take
different approaches to modern musical performance," says Ableton CEO Gerhard
Behles, "But both companies live by the philosophy that software should be
straightforward, easy to use, and most importantly, reliable and stable
onstage and in the studio. Ableton has never had an answer for the DJ
who wants vinyl control, and rather than try to emulate what Serato do so
well, we simply make sure that our products work well together."
Audio Research CEO Steve West agrees. "After years of talking together, we're
thrilled to be working with Ableton. It's exciting to think about what we can
offer to DJs and producers: the ability to go beyond just spinning records
and add a personal stamp to the music they play."
Just where this
Serato and Ableton collaboration will take us has yet to be seen but one
thing is clear: the worlds of DJing, remixing and production for artists
worldwide have changes ahead.