Berklee Launches Independent Record Label
Students at Berklee College of Music can now learn the ins and outs of an independent record label through the college's new label, Berklee Internet Radio Network Cooperative Records (birnCORE). birnCORE records some of today’s best independent artists who visit Berklee’s campus performance facilities, from the 200-seat Red Room @ Cafe 939 to the college’s state-of-the-art internet radio studio. Student engineers mix the albums to the artists’ specifications. Released digitally, birnCORE LPs are priced to sell at about $5.Harnessing the impressive roster of performers already visiting campus, birnCORE’s model focuses on simplicity. While earning academic credit and on-the-job training, students gain real-life record making experience at birnCORE. Music business students act as artists and repertoire executives, while music production and engineering students earn album credits as mixing and recording engineers. Students are also the creative forces behind the album art. A birnCORE record costs artists nothing; their only investment is promoting the birnCORE album to their fans.
birnCORE is celebrating its launch with a performance by UK-based, “slyly inventive,” “lyrical wizard” singer-songwriter Jesca Hoop, the most recent artist to sign on for a birnCORE release on October 17 at the Red Room @ Cafe 939 at 8:00 p.m. Because of birnCORE’s unique model, the launch party also serves as her birnCORE recording session. That same day, birnCORE will release Sing to Me – Live in Boston, birnCORE’s release of singer-songwriter Brooke Waggoner, who performed on campus earlier this year. A rising star on the online music scene, Waggoner’s singles have beendownloaded 270,000 times, and this is her fourth LP.