By | Sun, 01 Aug 2010
Are you are truly stoked to hand over the reigns, and
let someone else steer your recording project? Are
you fully capable of trusting and following the advice
of an outside influence on your precious work?
Please circle back to the title of this article to make
sure you understand the key word is “want” as
opposed to “need.” Some artists need production help
(whether or not they know it), but resist it for various
reasons. It can be an ego issue, a control situation,
lack of funds, insecurity, fear, or just plain ignorance of
what production roles and responsibilities are. Indeed,
many artists may need a producer in the most desperate
of ways, but still feel they don’t want one!
Over the years I have been producing, I have
worked with artists that fit every range of what you
can imagine. There are those who seemingly want
production assistance more than anything in their
lives, all the way to those who are only putting up with
the idea because the record label won’t let them into
a studio without a producer. I am happy to report that
most artists fall closer to the former than the latter, as
there is nothing more frustrating and futile than trying
to collaborate with a non-collaborator.
In my quest to help you come up with the right
answer to this question, I’ll say that you are likely to
be an artist who wants a producer if you find yourself
agreeing with the following statements.
[1] You believe the theory that two heads are better
than one, and that your strong suit is mainly one of
a performer, whereas the producer is a director, pursuing
all things that inspire, shape, structure, and
finalize the collective vision to equal much more than
the sum of the parts.
[2] You have a history of struggling to express
yourself with great demos or finished projects that
showcase the best performances imaginable,
while maintaining a sonic value that matches the
music perfectly.
[3] You have come to realize that the “one person
does it all” style of multitasking is overwhelming, and
actually brings less reward to the overall artistic pursuit.
[4] You feel that the input, energy, and focus of
another creative force dedicated to getting the best
out of you pushes you to higher levels of excellence,
and does not threaten you simply because the ideas
are coming from someone besides yourself.
[5] You admit to having “demoitis”—a tragic state
of mental blockage that makes one believe a song
cannot change from the original demo—and you can’t
shake it alone. Demos can be a blessing or a curse,
so you’ve got to be honest about whether or not
recording them helps or hinders the process of creating
your final master recordings.
So now, you may be thinking that bringing on a
producer is a good idea. But how do you know the
chemistry will be there to make greatness together? If
you want to test the waters by doing a single track or
so before committing to a whole project, that should
be acceptable to most producers, as long as it is a
fair arrangement for both parties. Frankly, you testdrive
the car before you buy it, right? Also consider
that co-production can be a good approach for those
who have great production chops, but who want to
share the creative load with another producer.
The bottom line in any and all producer/artist relations
is mutual respect, and the trust that both can
bring the best out of each other. So do yourself—and
everyone else—a favor, and don’t hire a producer you
don’t have 100-percent faith in. In order for them to
do their job, you have to let them do it.
I’ll leave you with this well-worn joke among producers:
If the recording goes multi-platinum, the artist
is a genius and gets all the credit. Conversely, if the
project tanks and sinks into the great unknown, it is
clearly 100-percent the producer’s fault!
So, do you really want a producer?