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electronic MUSICIAN
This section of Electronic Musician, "The Wire," contains original press releases that reflect the views of the industry organizations issuing them. Releases are not reviewed or edited by Electronic Musician editorial staff. Suppliers, The Wire is "A Virtual Press Conference." For access, email your name and email address to thewire@emusician.com.

API Launches "The Box" at Vintage King's LA & Nashville Stores

Heavy Melody Music in NYC Picks Up Three "Boxes"
 
Pictured at Vintage King LA are (standing L-R) Jeffrey Ehrenberg, Vintage King West Coast Sales Manager, Dan Zimbelman, API Director of Sales, and Jordan Shirks, API Product Specialist.  Foreground is Leslie Mendes, VKLA Events & PR Assistant.  Photo by David Goggin.
 
Automated Processes, Inc. (API) chose Vintage King Audio's LA and Nashville showrooms to launch and demonstrate The Box, their new small-format recording/mixing console designed for professional project studios, home studios, and production facilities.

Coinciding with the launch of The Box, NYC's Heavy Melody Music ordered three consoles for their studios. "Composer and sound designer Neil Goldberg is one of the partners and he had a nicely outfitted studio, but asked us how The Box would fit into his rooms," commented Jacob Schneider, VK sales rep. "He was struggling with a bunch of summing mixers, monitors, control units, and pre amps but with The Box he found he could cover all of these needs right in one Box."     http://heavymelodymusic.com

"We had a great turnout and loads of enthusiasm for The Box  events at Vintage King Los Angeles and Vintage King Nashville," remarked Dan Zimbelman, API's Director of Sales.  "While in LA, we also shot a short video for those who couldn't be there in person."

See the  VKLA product launch here:
http://www.youtube.com/watch?v=qjTeF9qFVCk#t=28

Building on API's rich heritage of extremely high-quality recording consoles, The Box is optimized for the digital era, providing all the functions needed for production not provided by most DAWs, including mic preamps, input signal processing, high-quality mix bus, cue sends with talkback, monitor control, and more, without the redundant capacities of larger consoles. Most importantly, The Box provides the legendary "all discrete" API sound in an efficient, cost-effective package.

The Box is specifically designed for audio professionals with project or home studios who require a smaller format console with that "big console sound." True to its heritage, The Box features the same circuitry, performance and legendary API sound as the company's highly successful Vision, Legacy Plus and 1608 consoles.

See a slide show of the VKLA launch here:
https://www.facebook.com/media/set/?set=a.466622483450380.1073741828.263359867109977&type=3

See a slide show of the VK Nashville launch here:
https://www.facebook.com/media/set/?set=a.10152927612783538.1073741839.82147713537&type=3

"The Box offers an easy, turnkey solution for recording and mixing," said API President Larry Droppa. "It's a great option for people who record a few channels at a time, but demand the warmth and punch that a large API console delivers. In addition to four inputs, full center section control, and 16 channels of API's famous summing, the icing on the cake is a classic API stereo compressor on the program bus. Now you can truly record and mix - in The Box."

ABOUT API
Established more than 40 years ago, Automated Processes, Inc. (API) is the leader in analog recording gear with the Vision, Legacy Series and 1608 recording consoles, as well as its classic line of modular signal processing equipment. http://www.apiaudio.com

ABOUT VINTAGE KING AUDIO
Vintage King Audio is a global leader in professional audio sales, studio consulting, and comprehensive gear servicing. No matter the scope of a client's needs or goals, from selecting a new microphone to designing a studio from the ground up, Vintage King distinguishes itself with standard-setting customer service, which begins with the company's knowledgeable, industry-experienced staff. Far surpassing the basic functions of an audio dealer, however, Vintage King Audio values its long-standing partnerships with manufacturers and stays connected with the professional audio community through hosting frequent events, panel discussions, and product launches. For more information, visit:  http://www.vintageking.com/about-us