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This section of Electronic Musician, "The Wire," contains original press releases that reflect the views of the industry organizations issuing them. Releases are not reviewed or edited by Electronic Musician editorial staff. Suppliers, The Wire is "A Virtual Press Conference." For access, email your name and email address to thewire@emusician.com.

Atlanta Bows to Carl Tatz Design’s PhantomFocus™ System

<a href="http://blog.mixonline.com/briefingroom/wp-content/uploads/2012/02/CTD_ReachRecords.jpg"><img src="http://blog.mixonline.com/briefingroom/wp-content/uploads/2012/02/CTD_ReachRecords-300x198.jpg" alt="" title="CTD_ReachRecords" width="300" height="198" class="alignnone size-medium wp-image-13708" /></a>

— Atlanta, Georgia’s Reach Records steps up their game in a dramatic way by implementing a new PhantomFocus System 4 enhanced monitor system in their existing control room —

Nashville, TN: “I’ve worked in many, many studios over the years, including the ‘cost-no-object’ super studios in Tokyo, London, Paris, L.A. and Nashville, but I never heard the precise imaging, detail and sonic impact that near-fields could deliver until I heard the PhantomFocus™ System (PFS) at Reach Records,” states Atlanta-based top-tier mix engineer Carlton Lynn (Leona Lewis, India.Arie, Ciara, Pink, Fantasia).

Ben Washer, CEO of the uber-hot independent label Reach Records, consulted with Carl Tatz for over a year about implementing a PFS encouraged by media coverage, reviews and press releases as well as Lynn’s urging. Washer indicated that it was taking way too long to mix and no one could figure out the low end in the Reach Records control room.

Fast forward to the present — on his drive back to Nashville after the Reach Records PFS implementation, PFS creator and award winning studio designer Carl Tatz received an email from Washer, who commented, “I spent several hours this morning listening to some CDs I bought. There is a large puddle of drool on the studio desk now. I hope heaven has sound this good. We listened to some of our old mixes and see much room for improvement. We’re excited to see how we use the system to upgrade the quality of our releases. My only regret is not doing this earlier.”
“It’s really fun to know,” muses Tatz, “that until the next Atlanta studio implements a PhantomFocus System, Reach Records has the best monitoring in the state of Georgia – hands down. Anyone who has a chance to sit in the engineer’s chair at Reach will have that fact revealed to them in very short order.”