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This section of Electronic Musician, "The Wire," contains original press releases that reflect the views of the industry organizations issuing them. Releases are not reviewed or edited by Electronic Musician editorial staff. Suppliers, The Wire is "A Virtual Press Conference." For access, email your name and email address to thewire@emusician.com.

Waves Audio Teams with Abbey Road Studios To Unveil REDD Console Plugins

http://clynemedia.com/waves/REDD/REDD_GUI_17.jpg

— REDD.17 and REDD.37-.51 plugins truly deliver the enhanced dimension, richness and depth of the original coveted classic consoles —

TEL AVIV, ISRAEL, December 3, 2012 — Waves Audio, a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, has again teamed with London’s legendary Abbey Road Studios to introduce the new REDD Console plugins. Abbey Road Studios were at the epicenter of a seismic shift that rocked the world of music during the 1960s, and changed the course of popular culture forever. The Beatles, The Hollies, Pink Floyd and countless other luminaries made musical history at Abbey Road Studios, trailblazing a revolution that resonates to this day. And at the heart of it all were REDD consoles, custom-designed, built by and named after Abbey Road Studios' in-house Record Engineering Development Department (REDD). Renowned for their silky smooth EQ curves, extraordinary warmth and lush stereo imagery, there's something magical about the REDDs that simply sounds like no other console. Waves meticulously recreated the unique color, character and tonal complexity of the original desks: the REDD.17 still belonging to Abbey Road Studios, and the REDD.37 console now owned by Lenny Kravitz. The result is REDD: an impressive pair of plugins that truly deliver the enhanced dimension, richness and depth of these coveted console classics.

Mirek Stiles - Head of Audio Products, Abbey Road Studios, stated, “Ever since I first heard the word REDD at Abbey Road Studios almost 13 years ago, to me these consoles have had a legendary almost mythical aura around them. Most of the original REDD consoles have been lost over time but by using the few examples left over and studying the original schematics and design notes from the archives I believe Waves and Abbey Road have revived an important part of musical history that will enable producers of all generations to discover and fall in love with the lost sound of REDD.”

Controls:

    Amp Type determines the type of amplifier (REDD.37-.51 only).
    Channel Select determines the channel configuration.
    Bass Lift controls the 9 dB low shelf that compensates for low frequency loss caused by using condenser microphones in a Figure 8 configuration.
    EQ Select toggles between Classic and Pop EQ types. The Classic treble EQ features a shelf boost or cut at 10 kHz; Pop EQ is a peak boost centered around 5kHz, with a shelf cut centered at 10 kHz. Both Pop and Classic settings feature a continuous 10 dB of boost or cut at 100 Hz. (REDD.37-.51 only).
    Tone High controls high shelf equalization.
    Tone Low controls low shelf equalization.
    Monitor controls the source of the monitor output.
    Spread selects stereo processing mode (Stereo component only).
    Drive controls the amount of drive added to the signal. Lower values result in a cleaner sound; higher values result in a more distorted sound.
    Analog controls the level of modeled noise and hum.
    Output controls the output level of the signal.
    VU Meters display output VU readings.

Both REDD.17 and REDD.37-.51 are Native- and SoundGrid®-compatible and are available at a U.S. MSRP of $349.00, with a special introductory price of $199.00.

Visit www.waves.com for more information.