DEF JAM RECORDINGS PARTNERS WITH iHEART RADIO AND RESPECT MAGAZINE FOR #DEFJAM30: 30 DAYS, 30 DJ’s, 30 MIXES ON iHEART RADIO’s DEF JAM CHANNEL !
BEGINNING NOV. 1st, A NEW 30-MINUTE DJ MIX OF DEF JAM MUSIC LAUNCHES AT MIDNIGHT EACH DAY, AS MIXED BY DJs FROM DIFFERENT MARKETS THROUGHOUT THE NATION
DEF JAM 30th ANNIVERSARY YEAR CELEBRATION CONTINUES, FOLLOWING SEPT. 16th RELEASE OF DEF JAM 30 LIMITED EDITION, ULTRA-DELUXE BOX SET, AND OCT. 16th HISTORIC CONCERT EVENT AT BARCLAYS CENTER !
Two weeks after the historic all-star once-in-a-lifetime Def Jam Recordings 30th Anniversary Concert raised the roof at Barclays Center in Brooklyn, the ongoing #DefJam30 celebration launches a new component in partnership with iHeart Radio and RESPECT magazine: #DEFJAM30: 30 DAYS, 30 DJ’s, 30 MIXES.
Starting November 1st, #DEFJAM30: 30 DAYS, 30 DJ’s, 30 MIXES. will roll out a new 30-minute DJ Mix every day at midnight, spotlighting music from Def Jam’s amazing 30-year catalog of hip-hop classics, as remixed by DJs from different markets throughout the nation. Each day will bring a new mix aired on iHeart Radio’s Def Jam channel, and stored so fans will be able to return to the channel and re-listen to their favorites. Listen to the mixes here:http://defjam30.com/30mixes
RESPECT magazine will support #DEFJAM30: 30 DAYS, 30 DJ’s, 30 MIXES. on their site, with socials driving fans to the splash page on iHeart Radio’s Def Jam channel. The splash page will feature a Def Jam-centric editorial written by Datwon Thomas, Editor-In-Chief of RESPECT, former EIC of King and XXL magazines.
“RESPECT Magazine recognizes the rich history of Def Jam Records and the mighty influence it has had on Hip-Hop culture. Although Def Jam has lead the way in providing the blueprint for the music, they have also shown us how to walk, talk, wear and view life through their lens,” said Thomas. “This astounding project, featuring the game's top DJs, is a collaborative effort of honoring the enormous contributions of the label. The artists and the executives that made Def Jam what it is today are responsible for being the creators of an iconic institution that defines the brand of Hip-Hop."
It was just two weeks ago (on October 16th) that the Def Jam Recordings 30th Anniversary Concert presented the ultimate party event of 2014, highlighted by DMX’s climactic return to the concert stage. The Def Jam decades were uncovered by a mega-all-star cast MC’d by DJ Kid Capri, with a performing roster that included Warren G, Onyx, Foxy Brown, Big Pun, Keith Murray, Redman and Method Man together, EPMD (with Erick Sermon), Ja Rule and Ashanti, Big Sean, Fabolous, 2 Chainz, and closing headliner Rick Ross, who brought out affiliates Stalley and French Montana.
The Def Jam Recordings 30th Anniversary Concert lived up to the idea birthed out of Rick Rubin’s dorm room at New York University in 1984, with partner Russell Simmons. Def Jam Recordings has been responsible for many of the world’s most celebrated artists and entertainers – from the Beastie Boys and Public Enemy to Kanye West and Frank Ocean. Now in its 30th year, Def Jam continues to be at the forefront of culture and innovation.
The concert took place exactly one month to the day after the September 16th release of the DEF JAM 30 limited edition, ultra-deluxe multi-disc box set. The all-encompassing collection of landmark tracks from hip-hop’s most important record label is packaged in a limited edition turntable style numbered box with bound book and bonus t-shirt. From LL Cool J and Public Enemy up through Jay-Z, Kanye West, and YG, the two-CD compilation provides a comprehensive view of hip-hop’s evolution and development. Also included are signature tracks from Slick Rick, EPMD, Nice & Smooth, Onyx, Redman, Boss,Warren G, Montell Jordan, Method Man, DMX, Case, Foxy Brown,Ashanti, Ja Rule, Fabolous, Cam’ron, Ludacris, the Roots,Scarface, Rick Ross, Jeezy, Kanye West, 2 Chainz, Big Sean, YG, and a host of collaborators and featured artists.
In addition, Rick Rubin, one of Def Jam’s architects and founders, has curated Selections From The Roots Of Def Jam, a fascinating and never-before-conceived 13-song compilation of seminal hip-hop tracks from a variety of record labels that (mostly) pre-date Def Jam. Influences who informed Rubin and Russell Simmons include the Treacherous 3, the Fearless Four, Afrika Bambaataa & the Soul Sonic Force, Starski, Mantronix, and many other rarities, some making their first appearances together in any single collection.
Visit the Def Jam Shop for full track listings of the box set and special merchandise offerings, including the return of the legendary Def Jam varsity jacket in black wool and leather. Go to: http://defjam.shop.bravadousa.com/Dept.aspx?cp=50576_67144&page=1
About Def Jam Recordings:
Def Jam Recordings was founded in 1984 and has represented the very best in cutting edge music and youth culture for 30 years. Def Jam Recordings began as a maverick independent label inspired by a punk ethos and the emerging sound of hip-hop; pioneering iconic stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy. Over the next three decades, Def Jam established its dominance with acts like Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna, Jeezy, and Kanye West. Now in its 30th year, Def Jam's music and lifestyle has grown into a global brand - synonymous with creativity and authenticity - encompassing a diverse roster of marquee and emerging stars that includes Kanye, Justin Bieber, Mariah Carey, Rick Ross, Frank Ocean, Iggy Azalea, YG, Afrojack, 2 Chainz, the Roots, August Alsina, Jhene Aiko, and others. To find out more, please go to http://www.defjam.com