From 15 to 18 April 2015, Frankfurt am Main will once again be the international hotspot for musicians, music lovers and the entire music sector. Visitors to the International Trade Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections can discover all the latest products, trends and services for active music making at the same time and place: from mouth organs to concert grands and from recorders to double bases, as well as electronic equipment and specialised hardware and software, not to mention everything to do with marketing and networking in the music business.
The 2014 edition of the fair welcomed over 75,000 visitors from 142 countries including retailers and wholesalers, representatives of the industry and trade, staff from musical institutes and amateur and professional musicians. For exhibitors, Musikmesse is the world’s most important business and marketing platform where they can make new business connections and interest users in their products.
Additionally, Musikmesse offers an extensive complementary programme of events with workshops, concerts, awards ceremonies and events in support of young people. In 2015, the event character of the fair will be further reinforced, inter alia, by extended opening times for private visitors who now have admission to the fair all day Friday and Saturday.
Musikmesse 2015 will also be characterised by an improved hall layout. Thus, the woodwind and brass instruments that used to be exhibited in Hall 4.1 will round off the range of products in Hall 3.0. Exhibitors of this product segment will profit from the larger number of visitors to Hall 3.0, the exhibitors of which include manufacturers of percussion instruments and full-range suppliers. Moreover, Hall 3.0 boasts optimum delivery facilities on ground level while the acoustic and visual separation of the individual segments will ensure a business-friendly atmosphere. Also new are numerous exhibitors from the recording, microphones and audio / video segments in Hall 5.0 – in addition to the keyboard instruments, synthesisers and full-range suppliers already represented there. A number of renowned companies, including major microphone manufacturers such as Neumann, Sennheiser and Bayerdynamic, have already announced that they will be making their presentations in Hall 5.0.
The product spectrum to be seen in the other exhibition halls remains unchanged. Hall 3.1 is the location for sheet music, percussion instruments, string instruments, acoustic guitars and harmonica instruments. In Hall 4.0, visitors will find manufacturers of electric guitars and bases and amplifiers while Hall 5.1 is the place to go for equipment and software for the recording, audio / video and DJ segments. More full-range suppliers are to be found in Forum.0.
Musikmesse open to all on the Friday and Saturday For the first time, Musikmesse will open its doors to all music lovers on two full days, 17 and 18 April 2015, i.e., half a day longer than in the past. This development to the concept of the fair takes account of the various aims of the exhibitors. In the past, numerous manufacturers have asked for more time to arouse the interest of consumers in their products. Moreover, it will now be easier for schools and training establishments to organise visits for groups of students and trainees. Reduced prices for day and group tickets, an attractive programme of events on the Friday and Saturday, as well as special campaigns aimed at music lovers, will make the public days more appealing to private visitors than ever before. In this way, Musikmesse will exploit the visitor potential even more effectively and bring an interested target group together with companies from the sector.
More business quality with a B2B area and retailer programme
In addition to making Musikmesse more attractive to private visitors, Messe Frankfurt is also reinforcing the position of the fair as a platform for specialist musical-instrument retailers. A central B2B area in Hall 4.1 will provide the opportunity to hold sales, marketing and supplier discussions at a single venue and in a professional atmosphere. Naturally, only registered trade visitors, such as retailers and sales personnel, will have access to the new area. The Tulip Club, the VIP lounge for top buyers from the sector, is also in the immediate vicinity of the exclusive business area. Exhibitors can book a booth in the B2B area to use as an office at the fair or as a supplementary exhibition stand. This will give them the chance to focus their main presentations more exactly on the needs of private customers. Many important companies, including one of Germany’s biggest music distributors, GEWA music, have already reserved booths in the B2B area. With Musikmesse Insider, Messe Frankfurt also offers a VIP programme with numerous benefits especially for musical instrument retailers. The benefits range from free admission, via access to the lounge in the B2B area, to exclusive programme items and a comprehensive package of services.
Helping young people
The declining number of people beginning to play a musical instrument is the biggest challenge facing the industry today. Musikmesse aims to awaken an interest in music making among young people and offers a wide-ranging programme of events to this end. From 13 April 2015 – two days before the fair opens its doors officially – the Music4Kids special show will send young visitors on a musical journey of discovery via extraordinary instruments, sound experiments and sound installations. On the first four days (13 to 16 April 2015), Music4Kids will give registered groups of children from kindergartens and primary schools the chance to investigate the world of sound, to try out instruments for themselves and to take their first musical steps. On the Friday of the fair, which is open to private visitors all day for the first time, Music4Kids will aim more at groups of older children, as well as students from vocational and music schools, and include an extended range of interactive music activities, workshops and concerts. On both public days, (17 and 18 April 2015), Music4Kids will also be open to all visitors and, therefore, be of interest to advanced musicians and families.
The final of the SchoolJam band competition is held in the ‘Festhalle’ during Musikmesse and offers a worthy stage for ambitious young musicians. Young groups compete in front of an expert jury for the title of ‘Germany’s best school band’ and an appearance at the legendary Southside / Hurricane Festival and at Music China in Shanghai. Additionally, the European School Music Prize School Music Prize will be given for outstanding music-educational work in schools of general education.
Musikbiz Lounge & Congress
How can musicians rise to the challenges facing them as entrepreneurs in the music business? Answers to this and other questions will be offered at the Musikbiz Lounge & Congress in Hall 5_1. B. At numerous seminars, lectures and matchmaking events, visitors have a host of opportunities to gather information about music marketing, new sales models, marketing chances and legal issues in the music business. The focal points for 2015 are changes in the industry arising from the digital market, the dialogue with streaming platforms and knowledge transfer with performing-rights societies. The special area is open on all four days of the fair and is supported by numerous cooperation partners from the music industry and performing-rights business, as well as by trade associations and educational institutes.
Awards and ceremonies
The PRG Live Entertainment Award (LEA) is the most important honour given by the German event sector and will be presented for the fifth time at the ‘Festhalle’. The award goes to promoters, concert agents, artists’ managers and venue operators in 14 categories and is traditionally distinguished by the presence of many stars. At the same time, LEA represents a high-grade opening gala for Musikmesse on the eve of the fair (14 April 2015).
Initiated by the Federal Association of German Musical Instrument Manufacturers (Bundesverband der Deutschen Musikinstrumenten-Hersteller e. V. - BDMH) and Messe Frankfurt, the Frankfurt Music Prize honours outstanding achievements in the fields of interpretation and composition, as well as in musicology and music instruction.
With the German Music Instrument Award for the best instrument in 2015, Musikmesse presents its own distinction held under the auspices of the Federal Ministry of Economics and Energy (Bundesministerium für Wirtschaft und Energie – BMWi). Thus, the award underscores the significance of the music industry as an economic factor.
Synergistic effects between Musikmesse and Prolight + Sound Together with Prolight + Sound, the International Fair of Technologies and Services for Events, Installation and Production held concurrently at Frankfurt Fair and Exhibition Centre, Musikmesse covers the entire value chain of the music and live entertainment industry – from sheet music to festival PA systems. Moreover, there are numerous points of contact between the two trade fairs, e.g., in the fields of studio technology, audio software, microphones and effects, where the boundaries between the consumer and professional segments are becoming increasingly blurred. Holding the two events concurrently gives both exhibitors and visitors the chance to make optimum use of the synergetic effects generated between the two segments.
Musikmesse tickets are also valid for Prolight + Sound and are now on sale in the Online Ticket Shop. Visitors who purchase their admission tickets online profit from lower prices in comparison to box-office sales, as well as from the opportunity to travel free of charge not only from but also to the fair using local public-transport services operated by the RMV public-transport authority. www.musikmesse.com/online-ticket
Musikmesse hours of opening
15 to 18 April 2015, 09.00 to 18.00 hrs
Admission-ticket prices for Musikmesse 2015
Day ticket, private visitors (17 and 18 April 2015)
€ 20.00 in advance / online ticket
€ 30.00 on arrival
€ 8.00 on arrival, reduced for children aged 7 to 14
There is no charge for children aged up to 6
Reduced-price day tickets for groups of 25 or more (17 and 18 April 2015)
€ 16.00 each on arrival
Family ticket (17 and 18 April 2015)
€ 35.00 on arrival, reduced price for families of up to two adults and one to three children aged 7 to 14; there is no charge for children aged up to 6
Day ticket, trade visitors (all days of the fair)
€ 29.00 in advance / online ticket
€ 45.00 on arrival
€ 16.00 on arrival, reduced price for trainees / students
Season ticket, trade visitors (all days of the fair)
€ 46.00 in advance / online ticket
€ 69.00 on arrival
More information and reproduction-quality photographs can be found on the internet at www.musikmesse.com.
Background information on Messe Frankfurt
Messe Frankfurt is one of the world's leading trade fair organisers, generating around € 545 million in sales and employing some 2,000 people worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 150 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised 113 trade fairs, of which more than half took place outside Germany. Comprising an area of 578,000 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com