Paul Kalkbrenner today unveiled the music video for ‘Cloud Rider’ the debut single from his forthcoming album 7, and the first in a trilogy of music videos called FLORIAN.
The FLORIAN trilogy features the tracks ‘Cloud Rider,’ ‘Mothertrucker,’ and ‘Feed your Head.’ The series follows a fictional character named Florian; a young foreigner who compulsively shares the music he loves with strangers, though ends up getting rejected. It is meant to parallel the peculiar outsider role of the electronic dance music genre in the US. Despite its origins in Chicago and Detroit, the electronic style to this day hasn’t arrived in mainstream America and is paradoxically considered ‘foreign.’
FLORIAN was written by Creative Directors Alexander Nowak and Felix Richter of advertising agency Droga5 New York, and directed by Bjoern Ruehmann of Furlined. FLORIAN is the first music video project that Droga5 has undertaken.
Whether breaking chart records, selling out arenas in Europe, starring in a movie or soundtracking Berlin’s electronic explosion, Paul Kalkbrenner has lived and breathed techno since growing up in the shadow of the Wall in East Berlin, where he continues to live today.
His new album is both a continuation and evolution of the singular style that has seen Paul amass millions of fans world-wide. Musically as uncompromising as any of his previous albums, 7 sees Paul return to using vocals for the first time since his record-breaking anthem, ‘Sky & Sand’.
After signing with Columbia | Sony International Paul was the first artist ever be given access to the master vaults and tapes of Sony and Columbia, where he had the chance to take samples from icons ranging from Elvis Presley and Johnny Cash, to Janis Joplin and Bob Dylan. Kalkbrenner ended up using vocals from D-Train (Cloud Rider), Jefferson Airplane and Luther Vandross.
7 comes at the end of a milestone twelve months for Kalkbrenner, last year he was asked by the German Government to commemorate the 25th anniversary of the fall of the Berlin Wall, by performing in front of Brandenburg Gate to over 500,000 people. While in March, after releasing on independent labels for 15 years (10 years at Bpitch Control and 5 years on his own label), Paul signed a long-term deal with Sony International | Columbia.
The release of 7 will be accompanied by a brand new Paul Kalkbrenner live show, featuring a completely bespoke stage and production design to accompany the new material.
7 can be pre-ordered here: http://hyperurl.co/PK7