Today, recording artist and entertainment icon, Snoop Dogg, released his first single “Peaches N Cream” from his upcoming album BUSH. Produced by Pharrell Williams and featuring Charlie Wilson, Snoop gives fans an instantly danceable, grooving, feel good track. Premiering on iHeartRadio, “Peaches N Cream” will sweeten the airwaves with plays every hour on the hour from 9:00 am to 11:59 pm on all urban, rhythm, and urban ac stations on iHeartRadio.
Also accompanying the single is the eye-popping lyric video, directed by Wolf & Crow, available for viewing now. A cut above the average lyric video, fans are treated to an animated romp through colorful smoke plumes and neon clouds, Egyptian pyramids, colored sand deserts and topiaries galore.
Snoop Dogg’s much-anticipated new album, BUSH, will be available via Columbia Records on May 12th and is his first album for the label. BUSH, is available for pre-order now and fans who pre-order the album get “Peaches N Cream” instantly. The album is entirely produced by Grammy Award-winner Pharrell Williams, and is a creative partnership between Doggy Style Records, i am OTHER and Columbia Records.
The historic pairing between longtime friends Snoop Dogg and Pharrell Williams came after multiple successful collaborations in the studio, which started over a decade ago. As noted by Snoop Dogg, the duo made a pact with each other to restore the ‘missing’ vibe in today’s music by creating songs dedicated to a “better present and an ideal future.”
Channeling retro-futuristic funk topped with a feel-good mix of R&B and pop, BUSH blossoms with “a funkadelic glow,” says Snoop Dogg, “totally different than anything either of us has ever done.” Anchored by Pharrell’s effervescent production and Snoop’s smooth vocals and delivery, the album features a number of surprise collaborations. In a recent interview with Power106 in Los Angeles, Pharrell Williams proclaimed, “Snoop’s album is better than mine.”
Snoop Dogg has sold more than 35 million albums worldwide, reigning for more than two decades as one of the most recognizable giants in music. Snoop’s successful incarnations within music, film & TV, his Snoop Youth Football League, fashion, brands and technology continues to set him apart as the consummate cultural icon, entrepreneur and philanthropist. His collaboration with friend and fellow-innovator Pharrell Williams and his forthcoming Columbia Records debut BUSH, is the latest offering from one of music’s most prolific and revered trendsetter.
Immerse yourself in the world of BUSH with Snoop Dogg and follow BUSH on multiple platforms including: