Apparently, The Hoff still has it.
His song, "True Survivor," from the crowd-funded Swedish Kung Fu film comedy, Kung Fury, is blowing up on YouTube with a current tally of more than 15.5 MILLION views. Wow!
Hasselhoff even has a role in this very-very-very indie flick as the voice of Hoff 9000, and also makes an appearance in the video of the song, which was written by Jörgen Elofsson and Mitch Murder.
The film exists due to a successful Kickstarter campaign of $630,019, and it actually made it to the Cannes Film Festival this year, being screened in the Directors' Fortnight section (though it failed to win an award).
And you can marvel at The Hoff's cockroach-like ability to keep cruising through popular culture below...