File Under: Making Videos

This article is part of the Get Seen series: improving your videos to increase viewership and engagement, create better and more video content, and grow your fanbase and audience.

The role of video in promoting you and your music mean you need to know how to create and promote your videos as much as your music. So, the past four weeks we've been tackling the importance of creating high-quality audio, proper lighting for your videos, and techniques to speed up and simplify your video production process. Then last week we tackled promotion and the four prep steps you should follow before completing and uploading your videos to YouTube. This week we're adding four more to your toolbox.

Since video is increasingly a way musicians can grow their audience and make money with music in today's internet-driven music industry, here are four additional steps to take in promoting your videos on YouTube. Consider doing the following:

1. Use your most popular videos to promote other videos on your channel.

Once your video channel is established, you'll eventually get a good idea of which of your videos has the most viewers. These popular videos act as "front doors" to your entire channel. They're the most likely way a random viewer will discover you and your videos. Each view of your popular video is a billboard to point viewers to other videos you've made. Use YouTube tools like annotations, the video description, and banners to promote your other videos. You've caught their eyeballs, so don't let their attention go to waste.

2. Use annotations and links to cross-promote your other videos.

Each time a video ends, you want the recommendation engine to suggest another one of your videos. A good way to help with this is to create annotations near the end of the video that suggests another video of yours the viewer should check out. Also, use your video description to cross-link other videos you've made that are similar or related. This helps YouTube relate your videos to each other in its "suggested videos" section. And this is another reason to have end rolls at the end of your video -- it gives you time and space to promote others.

3. Use keywords in the video description.

The description is useful not only for providing a link to where your music can be bought or cross-linking your other related videos, but also for advertising for your video even if no one reads it. Each set of words is another hook for the search engine to pick up what the video is about. This is an opportunity to add things like lyrics, a summary of what your video talks about, credits, and other keywords. The lyrics are especially important to add if it's a music video for one of your songs since people might only remember the song not by its title, but by some of the words they heard in the song.

4. Embed and share your videos across your web presences.

Promoting music or videos based on its topic or what it's about is one of the most effective ways to get it in front of new people. The web is a sharing platform -- videos can be shared on any site, anywhere. Having a list of links to your most popular videos at-the-ready so you can share, submit, embed, or post them elsewhere on the web is a good way to promote them, increase views, and grow your audience. Sometimes, the right post to Reddit or a message board can plant the seed that blows it up.

Finally, don't ignore the stats YouTube provides its content creators. Keeping an eye on views, engagement, and keywords for your videos can help you better understand your reach as well as help you test out improvements to your promotion techniques and see which are the most effective. Viewership improvements are usually the result of trying out a lot of small ideas and continuing to tweak your videos and promotion to increase your stickiness, sharability, and engagement.

Challenge: Try one of these promotion ideas, and test their effectiveness by watching the stats closely.


#video #preparation #promotion#marketing #socialpresences #web

Photo credit: buyalex