File Under: Making Videos

This article is part of the Get Seen series: improving your videos to increase viewership and engagement, create better and more video content, and grow your fanbase and audience.

To grow your audience and make money with music in today's internet-driven music industry, musicians today are just as much videomakers today as they are musicians. Distributing internet video on YouTube is free, provides a great way to engage your fanbase, can expose your music to a greater audience, and is another income stream you should turn on. The past two weeks we focused on creating high-quality audio and lighting for your videos. This week we discuss how techniques to speed up and simplify your video production process.

Making more videos faster is a benefit since the internet rewards consistency. YouTube has created an endless desire for more and regular video content. Each video you release is another interaction with your fans, increases your chance to get shared on social media with someone else, and is a way to remind your audience you're out there (with music and merch they can purchase to support you!) which can increase your fanbase and engagement. But the best way ensure you create more video content is to have a system that simplifies and speeds up your video production.

Try these techniques to speed up your production and produce regularly released content:

1. Set up your video recording space and leave it ready to go.

Just as you do with your recording studio, if you record vlogs or create regular talk content, we recommend setting up your video recording space ahead of time and leave it ready to go. This means having an area with your microphones and lighting set up at a flick of a switch and your camera ready to record any time you get the urge to record. Treating video like you do your music can decrease your production time and increase the amount of content you create.

2. If possible, record each take with multiple cameras.

If you can, record your videos with multiple cameras. This gives you alternative angles ("B and C rolls") that you can cut to when you edit the final version. Make sure to record the sound with each camera for syncing purposes. Even though you'll usually only use the sound captured from your high-quality microphone, you'll need the audio from each camera so you or your editing software can sync the three different videos in your video editing software. The audio waveform serves as its guide. Once synchronized, cuts between them become simple and you can have a better quality project with very little effort.

3. Clap your hands at the beginning of each video to make it easier to sync your audio.

Ideally, the audio you record for your video will be through a high-quality microphone and not necessarily the camera or phone. To sync this audio with your video, clap your hands at the beginning of each take. The combination of the clap plus the peak in the audio waveform capture will allow you to easily sync the audio to the video when you re-import the high-quality audio. It also allows you to more easily use footage from multiple cameras as discussed above in #3.

4. Keep 'em short.

The most watched and shared videos on YouTube average 4.4 minutes. Shorter videos mean less production to get it done, unless you're doing something complex inside those 3-6 minutes (lots of locations, visuals or graphics, etc.). If you're just starting out, YouTube places a limit on your video length to 15 minutes until you're "verified". That said, creating shorter videos allows you to put together more of them. And more means you can schedule regular releases at consistent intervals (every other day, weekly, bi-weekly, etc.)

Note that when it comes to making money with YouTube, YouTube rewards engagement (actually length of time the viewer is watching) versus the amount of views. So, the longer the video, the less views it actually needs to register "engagement" in YouTube. This isn't necessarily true with video on other platforms such as Facebook. But keep in mind these rules and algorithms behind the scenes are constantly being tweaked and changed. As a general rule, producing regular content should be the goal and shorter videos make that easier to do.

5. Create pre-roll and post-roll bumpers and have them at-the-ready so you can easily include them.

Have your pre-roll intro and post-roll clips at-the-ready so you can speed production. As we said in this Electronic Musician feature article about increasing your video views on YouTube, you don’t just want your video to end. You worked hard to get people to watch your videos, so add a post-roll after each one so you can ask your fans to subscribe to your channel, like your video, buy your music (link it in your description!), share your video with their friends, and more.

6. Upload batches of videos to YouTube, if possible.

Once you're done creating and reviewing your finished video, don't forget it takes time to upload your finished video to YouTube. This upload time varies depending on your internet bandwidth speed. This is another reason to have multiple videos completed so you can batch upload them in one sitting. This allows you then to set the release date for each one.

As you continue to make videos, you'll get better at deciding what shortcuts work best for you, and which don't. Keep refining your production process to make it easier for you to give your fans more content to enjoy on a regular schedule.

Challenge: Try incorporating some of the above techniques on your next video shoot to speed up your production process.


#video #production #content

Photo credit: Ozzy Delaney