File Under: Building Your Web, Social, and Mobile Presence, Managing Your Social Presences

As musicians we could spend all day on social media building an audience and engaging with fans. But not all of us enjoy doing that kind of activity. More importantly, tweeting, posting, and blogging doesn't make us money directly. In fact, it can take time away we could be using to make or sell music. So, the question becomes: how do you make the most out of the time you do spend on social media?

First, automate your platform so you can post once and send that same post everywhere. You don't want to be in the position where you're constantly retyping the same post or uploading the same photo or video on different social media accounts. Today there's so many places -- snapchat, facebook, periscope, twitter, youtube, vine, instagram, tumblr, and more. With tools like Hootsuite, which can aggregate your social media accounts, you can write once and post everywhere which saves you time that you can be working on music or your business.

Second, you need to determine the right places to create engagement in the first place. You don't need to use everything. While it's true you should experiment with new platforms that are just emerging to see if they're worth your time, you need to evaluate if you should stick with them. The key to that is to find out where the party's at. While it pays to answer your fans wherever they may be and be active, the reality is you'll want to limit the number of places you take part in or face social media burnout.

So, to help you determine which social media to focus on, use the techniques below to determine this. Note that this is also good advice for evaluating services and products as well.

1. What's getting buzz?

If the social media site is getting a lot of attention from the web and your friends, then it's probably worth checking out to see if you can make use of it to promote your music. New sites, services, and platforms have to surmount a large barrier to gather enough buzz, so you can ignore most new ones that come out. But if your friends are talking about it, and the places online you hang out are talking about it consistently, then you'll want to explore it.

2. Is it talked about on the media?

Traditional media like TV and radio is often a few steps behind the latest trends, so once they start talking about a new social media site, service, or platform, there's already a party. For example, once media companies finally created Twitter accounts, tweeting had officially arrived as a mainstream communications medium. And when news programs started to quote Tweets from politicians, companies, and celebrities, you know it's now a necessity. They now expect you have one as you interact with the media as it establishes your own legitimacy and PR.

3. Do other musicians and artists use it on their social pages?

Many artists have a page on their website (or their sidebar) where they list all of the places where you can follow them. Similar to the concept we discussed in One Simple Idea To Generate Tons of Marketing And PR Opportunities, you should keep up with other artists that sound like you since it will give you ideas as to where you can create similar publicity. This is true with what social media to use as well. If they're using certain ones, it's likely you'll want to have a presence there as well.

Although you shouldn't take too much time doing social media (unless you can get someone on your team to take care of it!) make sure to check out what's being talked about from time to time to keep looking for that next party. And don't forget to make it part of the authentic way to interact with your fans.


#marketing #socialmedia #party! #media #buzz

Photo credit: Filip Pticek