File Under: Networking and Building Your Team, Building Your Music Business
You just got off stage from your show and a fan comes up to you to say: "you’re awesome!" Most musicians just say "thanks!" and miss the opportunity to harness that enthusiasm and ask them to help you out and spread the word.
This goes beyond fans. Whenever someone -- a venue owner, booker, music supervisor -- goes out of their way to thank or compliment you for your ability, show, music, performance, or more, that’s the time when they’re most inclined to help you out, to tell other people about you or connect you to other opportunities. You can harness this natural tendency if you can be clear what you want, and ask them on the spot the right way.
What you would ask a fan is slightly different than what you may ask of others, so we’re going to first give you ideas on how to enlist your fans to help you in these moments and then next week we’ll expand it to professionals you work with -- the press, music supervisors, bookers,venue owners, and more.
You might just have a few minutes with a fan after a show or an appearance. Or, you may get an email or message. Whenever this spontaneous enthusiasm occurs, there’s a short window of time where you can ask them to help. When you do, the things you ask for need to be concrete, that is, easy to understand and act on. And, they should be simple to do. Try doing the following:
1. Ask the fan to tell their friends via social media.
You need others to help grow your fan base and it’s only by asking fans to help spread the word that you’ll achieve this. If you're in person, let them snap a photo with you so they can share it. And either way, ask them to tweet or post about whatever it is that has them so enthused -- your music, the show, etc (and if you can, make sure to reshare it afterwords because it's good content.) Remember each fan is connected to hundreds of people on their social media, and so each time you can get them to post, you're reaching all of their followers, not just the person in front of you.
2. Ask the fan who loved your live show to tell the venue.
It's easy to forget that the venue is influenced by more than the amount of people you bring. They tend to be music lovers too, and having audience members tell them how awesome you are and why it was such a good show is a genuine way to tell the venue staff and owners that they are booking the kinds of musicians that please crowds.
3. Ask the fan to bring their friends to the next show.
Word of mouth is the best way to grow your fanbase, so why not help it along. If you're playing live, ask them to bring their friends next time. If they are just meeting you at an appearance, ask them to share your music with their friends. You can also ask for this online if you are interacting.
4. Ask the fan to share your music with their friends.
If you get a spontaneous email or message from a fan gushing about your music or show, that’s a perfect time to not only say thanks but also to ask them to help spread your music to others by sharing your music with their friends. Don’t simply leave it up to them as to what to share, ask them to share your latest single, album, or video.
5. Ask the fan who booked you for a private show (house concert, etc.) for a testimonial.
If you played a show booked by a fan such as a party, house concert, or wedding and they come up to you telling you how happy they are, ask them to put it in writing in an email or letter. That way you can use it as a testimonial. All you need is a sentence or two. Also, ask them to tell their friends about your show and see if they can generate more bookings for you. Finally, this is also the best time to ask if they’d want to do another show in the future.
This list isn’t exhaustive -- the idea is to make you aware of that special opportunity and window of time you have when a fan thanks or compliments you so you can turn that moment into additional opportunities. As long as you make it clear what they can do for you, they’ll do it and help you in the process.
Next week we’ll explore what to ask for from the professionals you work with such as the press, music supervisors, bookers, and more in part two of this article.
Challenge: Use one of the suggestions above next time you get a compliment from a fan.
- Here's What To Do When Someone Thanks or Compliments You (Part Two)
- Knowing What and How Often You Should Post to Social Media
- 7 Techniques that Every Musician Should Use To Get PR
- 7 More Techniques That Every Musician Should Use To Get PR
- The Indie Band Survival Guide (Remixed & Remastered: Second Edition)
- Making Money With Music (15-hour Online Course)
#networking #yourteam #marketing #challenge
Photo Credit: woodleywonderworks