Getting Your Music Heard, Marketing Your Music
You can usually easily tell which websites, online radio stations, or places to hear music are aimed at
compared to music fans. They claim that they'll get your music tons of plays. But, no music fan cares about that type of message and would leave the page immediately if they wound up there. Meanwhile, sites that
aimed at fans simply show artists, genres, and music.
are the places where you want your music to be when you're trying to
One of the most tempting places to aim your music might be places that claim to play "independent", "indie", "unsigned", or "new" artists. Although
you might identify yourself
or your music this way, you should usually skip places that say this. Here's why:
1. "Indie" or "Independent" Doesn't Tell Anyone What The Music Sounds Like
Although there are some places in the world where "indie" has a stylistic meaning, in general, it usually means that the artist is independent of a label. But there are independent musicians of every type genre, including classical, folk, heavy metal, EDM, and...the list goes on. Being a place that features indie musicians doesn't really tell the fans what the music sounds like and therefore is often ignored.
2. Fans Don't Care What Contracts The Artists Signed to Make Their Music
Classifying the music by whether an artist is signed or not doesn't say anything about the type of music. Fans don't care about whether you’re signed to a label -- they just want to hear great music. Since indie isn’t a classification that most fans care about, it's not a very effective way to market your music.
3. Fans Search For Genres
Go to a site like
and you'll see music categorized by genres. If your music is EDM, you'll want it played on those EDM stations -- included alongside other popular EDM songs. If it's country, you'll want it played next to country hits. Put your music where fans are listening and looking for their favorite style of music, and you'll get it into more ears. To get ideas as to where to place your music,
find similar artists in your genre and get your music played in the same places
The key then is to skip any site or streaming service that is marketed or aimed at “independent”, “indie”, or “unsigned” music. It's not where your listeners will be. Instead, to get your music into the places where music fans listen and discover music, target getting your music heard in the same places where other popular songs in the same genre are played.
Three Stories You Should Be Able to Tell About Your Music
28 Categories of Places to Get Your Music Heard
One Simple Idea To Generate Tons of Marketing And PR Opportunities
Get Heard: How To Get Your Music On Streaming Music Stations
The Indie Band Survival Guide (Remixed & Remastered: Second Edition)
Making Money With Music
(15-hour Online Course)
#getheard #gettingplayed #radio #streaming #indie