File Under: Building Your Web, Social, and Mobile Presence
One of the best strategies to reach new fans is to be where they already are looking for new music. Having web and mobile presences where people hang out and can find you is a must, but it's also important to keep each presence fresh with content. This can become a burden if you have a lot of presences you maintain.
However, there’s a secret to not making this into a chore -- it’s to post once and syndicate everywhere. Tools like Hootsuite allow you to do this automatically. For example, every time you blog, your system should tweet about it. And every time you post a new photo, it should be available on Twitter, Facebook, and even in a photo album on your website.
Below are the 10 web presences you should consider having for your music so you can get your music heard, and post once and appear everywhere:
Twitter is a "microblog" and has dominated the space so much, it’s entered our everyday vocabulary. It's easy to use, quick to post, and allows you to interact with fans while you're mobile. But best of all, it's the perfect notification home for any new posts, videos, music, or photos you share from the web presences below. And when you do post, make sure you follow the social food pyramid.
2. Facebook Fan Page
Although Facebook has become difficult to use because they now charge money so you can talk to your own fanbase, it helps to at least have a fan page that you own so you appear on Facebook. Plus, fans can “like” you and feel connected to you.
3. Audio Host
Whether you use SoundCloud, ReverbNation, Bandcamp, or another option, make sure you have a space you can easily send people to so they can check out your music. All of these sites have embed tools so you can post your music once and embed everywhere else -- on websites, social networks, and more. Plus, all allow you to automatically tweet that you posted something.
4. Video Host
Although YouTube is a must for your music videos, you can also use sites like Vimeo and other hosts. Short-form video is an option as well with sites like Vine. Again, leverage the embed tools they have so you can share your videos in your other presences.
Choose one place to host all your photos and pictures so you can post them once there and then syndicate them everywhere else like Twitter, Facebook, Instagram, Pinterest, and more. There's a great deal of options but pick one that works well with how you take pictures.
A blog is still a very useful communication tool for your fans. You can update them on what you’re up to, new album releases, or behind-the-scene goings-on. And, because it's easily syndicatable, a new post at your blog can trigger automatic updates throughout your web and mobile presences.
7.Social Music Discovery Sites
8.Video Streaming Sites
9. Gig Calendar Sites
If you play live or tour, you can make your show calendars syndicatable -- and let your fans demand that you play in their towns -- using sites like Eventful or JamBase. Use these sites’ features to embed your calendars so you can share upcoming events -- including online events -- and automatically update the rest of your web and mobile presences.
10. Your Website
Your website is the one place where you completely control the content. Social networking sites and services can close down at any time, but your website is seats yours. Plus, you can populate it with feeds from the nine web and mobile presences above and embed them in your site. This makes your website your hub -- the one simple place where all of your content is aggregated together into a full story for your music (and with easy links to where to buy your music and merchandise.)
It's likely you already use some or many of these presences, but having them feed one another so you can post once, post everywhere can make it much more manageable. Plus, you can ensure you’re in all the places you need to be so you can increase the likelihood of people discovering your music.
Challenge: Add at least one category of web presence that you did not have before.
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- Making Money With Music (15-hour Online Course)
#marketing #web #presences #website #socialnetworking #mobile #strategy
Photo credit: Marc Smith