Menlo Park, CA – June 2013… Countryman Associates, Inc., the leading innovator of high-quality, miniature microphones and direct boxes for the audio professional, is pleased to announce the launch of the company’s new website (www.countryman.com). Designed from the ground up with a focus on easy access to its wealth of information, the new Countryman website not only makes product information more accessible, it is far more visually dynamic than before—making it a compelling destination for those interested in learning about the company, its products, and services.
Upon arriving at the Countryman website, visitors will immediately be impressed with its open, inviting layout that encourages exploration. The company’s mission statement and key product advantages set the tone for all that follows, and finding the desired information is noticeably improved. Ease of navigation was a key requisite of the site’s re-design and visitors will surely find accessing product information, support documents, and other materials to be quick and natural.
Of particular note, the new Countryman website has been optimized for mobile devices. As a result, accessing information is always quick and easy—no matter what type of device one is using. Regardless of whether one is seeking support information from their smartphone or tablet while ‘in the field’ or searching for new products from their office, the new Countryman website makes accessing information far more intuitive than ever.
Visitors will also discover the new Countryman website offers more places to learn about configuration options, product advantages, and applications. Upon clicking Products, one can quickly sort through Microphones, Direct Boxes, Accessories, or peruse All Products. If one selects Microphones, for example, they can readily view headset, earset, lavalier, podium, and other microphone types. Similarly, upon clicking Support, one can quickly select from application notes, usage tips, product registration, contacting the company, and other options.
The new Countryman website also makes extensive use of video and images, with numerous products offering clips on how to achieve optimum performance. As an example, the E6 Earset microphone page includes a video on properly fitting the microphone to one’s face so as to achieve maximum performance and comfort. Equally noteworthy, product pages include a wealth of images that help one gain a sense of size, available colors, and the various related products that are available.
Both prospective and existing customers will appreciate the ease of signing up for the company’s newsletter—yet another tool for staying abreast of the latest company developments. A signup field is conveniently located at the bottom of every page.
Chris Countryman, President of Countryman Associates, commented on the company’s new website, “The ability of both new and existing customers to access information quickly and easily is crucial to any business and even more so for manufacturers of technology-driven products. This was the dominant goal throughout the re-design of our website. On that note, we’ve made every effort to make our site a platform for the future. It was designed with a new framework that enables people to access information from anywhere with greater ease while enabling us to be more responsive to customer inquiries. We always welcome feedback from our customers and look forward to hearing how we can be of greater service.”
About Countryman Associates
For more than 30 years, Countryman has focused on developing microphones and accessories that deliver maximum gain before feedback, with the highest possible rejection of wind, vibration, interference, and other unwanted sounds. The result is warm, clear vocals in speaking and singing applications, delivering natural audio reinforcement that requires almost no attention from the sound engineer or the performer. For additional information about Countryman Associates, visit the company online at www.countryman.com.
Photo Description: Screenshot of the new Countryman website