LAS VEGAS, NEVADA: TransAudio Group, U.S. distributor of high-end professional recording equipment, is pleased to partner with Bettermaker, the creator and manufacturer of the world's first analog equalizers that can be controlled, automated, and recalled from a plug-in or Eprom. The Bettermaker's flagship EQ232 possesses two (strictly analog) audio channels, each with a mastering-quality switchable high-pass filter, Pultec-style passive equalization, and clean parametric equalization. The modular 500-series EQ502P and EQ542 possess only the passive equalizers and only the parametric filters, respectively, and are also stereo.
Although its 100% handmade construction and stunning sound quality puts it in league with the very best boutique analog equipment on the market, Bettermaker's unique niche is plug-in control (available in RTAS, 32-bit or 64-bit VST, and AU), which gives it all of the convenience of a digital plug-in, including automation and recall. The plug-in provides an A/B comparison feature, which goes beyond "bypass/in" to allow comparison of two separate equalizer settings. It's also worth noting that engineers who aren't using the plug-in can still store up to 399 presets for instant recall from the front panel via Eprom.
Marek Walaszek, an accomplished mix engineer, producer, and DJ based in Warsaw, Poland and the chief engineer and owner of Addicted to Music Studios, conceived, prototyped, and is now manufacturing the Bettermaker. "It started with the dream of a stereo Pultec that I could use on my stems or my master bus," explained Walaszek. "Because I'm a mix engineer, I mostly work with other people's session files. I recognize the convenience of recall – I can work on a mix, send it to the client, and then make requested changes weeks later. I wanted that same convenience in my outboard gear." Walaszek got together with a friend and began prototyping his vision for a best-in-class analog equalizer that could gracefully accommodate the modern workflow.
After the usual false starts and an abundance of tinkering, the Bettermaker emerged and quickly found an eager audience. Grammy Award-winning engineers, such as Bob Katz, Jaycen Joshua, Dave Pensado, and Jimmy Douglass, as well as mastering engineers, such as Tim Boyce and Ludwig Maier, immediately put the Bettermaker in their "indispensible" racks and praised it loudly. The industry as a whole took notice as well: the Bettermaker earned a Resolution Award nomination in 2013 and won the Music Tech Excellence Award in 2012 and NAMM's Best In Show award in 2013.
"As often happens with great inventions, it may seem obvious in hindsight," said Brad Lunde, president of TransAudio Group. "There is, of course, tremendous value in great analog processing paired with plug-in control, automation, and recall. But I should also emphasize that the Bettermaker is not merely a gimmick. The Bettermaker's sound quality would win converts and awards in its own right, and the plug-in functionality is well designed and robust. These two zero-compromise features come together in the Bettermaker to create something extraordinary. We at TransAudio Group were excited to learn that Marek is already cooking up new Bettermaker products that will pair analog audio circuitry with plug-in control!"
In addition to the three "stock" Bettermaker models (the EQ232P rack mount with all equalizer channels, the modular EQ502P Pultec section, and the modular EQ542 parametric section), Bettermaker offers two optional modifications of the flagship EQ232P. The first option converts its dual mono operation into M/S operation, a popular choice among mastering engineers. The second option forgoes the front panel controls entirely (at a cost savings) for users who plan to use plug-in control exclusively. These two options can also be combined.
ABOUT TRANSAUDIO GROUP
TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm.www.transaudiogroup.com
The Bettermaker products are now shipping.
MSPRs: EQ502P: $1,775.00 • EQ542: $1,775.00 • EQ232P: $6,100.00