Creative Workspaces Feature Designs by Pilchner and Van Haaff
Pictured at the 50,000 sq.ft. building to house the new music studio center are (L-R) renowned producer/engineer Tony Maserati, studio designer Vincent van Haaff, Bedrock.LA co-founder KamranV, Standard Oil's CEO Marc Bohbot and COO Michael Bitton. Photo by David Goggin.
Hit record producer/engineer Tony Maserati (Lady Gaga, Beyoncé, Jason Mraz) is teaming up with LA's hip Bedrock.LA studios in an ambitious strategic partnership with the Standard Oil Investment Group. Bedrock.LA is well-established as the rehearsal center for local and touring musicians throughout the creative Echo Park/Silverlake music community. Maserati, looking for expanded facilities for his Mirrorball Entertainment production group, is relocating to the new Bedrock.LA music center designed for the creative community of LA songwriters, producers and composers.
Multiple Grammy-winner Maserati explained, "I've looked all over LA for a place to take my team to the next level -- the potential for this project is like no other. The aim is to pioneer a new music environment, a center for production, technology and media, creating a synergistic powerhouse."
Located a block from the legendary Park Plaza hotel, the 50,000 square foot building owned by The Standard Oil Investment Group already includes fashion designers, filmmakers, software developers and equipment manufacturers. Focused on modern music production studios, the building will combine the modular multi-purpose studio designs of Martin Pilchner (Pilchner-Schoustal) with the innovative vision of designer Vincent Van Haaff. The new venture will house the first campus of acoustically accurate and identical Pilchner rooms within a large multi-floor facility for music production, as well as a variety of site-specific designs by van Haaff.
"Bedrock.LA is a thriving creative hub for developing and established artists," remarked Marc Bohbot, CEO of Standard Oil. "It means a great deal to for us to develop this ambitious real estate development with Bedrock and Tony."
KamranV, co-founder of Bedrock's thriving creative hub, added, "Teams lead by folks like Tony and his Mirrorball Entertainment partners reflect a new workflow in music. This new space is made for the innovators who are re-shaping the music industry."
At its core, the facility operates around a future-thinking philosophy towards music making. "My colleagues and I have watched the evolution of the music industry over the years," says Maserati. "This is a really exciting time for music, and we are focused on the latest momentum in music production and delivery to the market."