Announcing the SXSW Musician''s Hotel

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Primedia''s Mix, Electronic Musician and Remix Host Three Days of Music Gear Immersion at Top U.S. Musician Showcase and Conference

Emeryville, CA January 3, 2005—Primedia publications Mix, Electronic Musician and Remix announce the new Musician''s Hotel event debuting at SXSW in Austin, TX March 16-18, 2005. Born of a partnership between the SXSW organization and the trio of audio publications, the Musician''s Hotel will bring a music production and technology program to this major gathering of showcasing bands and artists.

This event is billed as the Musician''s Hotel at SXSW: Three Days of Music Gear Immersion, and is happening March 16-18 from 4-9pm daily on the 4th floor of the Austin Hilton, home of much of SXSW''s programming. The Musician's Hotel at SXSW will bring manufacturers and indie musicians together in an intimate hands-on forum of product demos, workshops, performances, and Q&A sessions. Last year SXSW showcased over 1200 acts and registered over 8000 musicians. This year Mix,Electronic Musician and Remix magazines have partnered with SXSW to create an opportunity where these emerging artists can see and experience all the latest products from participating manufacturers. Modeled after the wildly successful and expanding tour of Remix Hotels the Musician's Hotel is the perfect venue for these companies to get face-to-face with these active bands and artists with the recording and performance tools they need to excel. Sponsored by Mackie, Shure and Guitar Center, among others including Numark, Alesis and Akai the Musician's Hotel plugs musicians into the hottest recording and performance products on the market.

“We''re excited to expand the Remix Hotel effort to a new musical crowd,” says Mix/EM/Remix Group Publisher Dave Reik, “this partnership with SXSW brings an active technology element to this major gathering of artists that really hasn''t happened in Austin before. We look forward to delivering yet another aspect of music industry growth and success to these emerging artists and SXSW attendees of all kinds.”

A multitude of Musician''s Hotel partnership opportunities exist, including Technology Partner, Tabletop Sponsor and Bag Insert Sponsor. Title Partnership opportunities were snapped up by industry leaders Mackie and Shure.

"Almost every venue at SXSW has used a variety of rugged and reliable Shure microphones for years, so essentially, we've kind of been the 'unofficial' microphone of the event," said Terri Johnson, Director of U.S. Marketing Communications for Shure. "Our co-sponsorship of this year's inaugural SXSW Musicians' Hotel with Mix, EM and Remix gives us a great opportunity for direct contact and personal interaction with one of our key audiences - performing musicians. In addition to our microphones, we look forward to showcasing some of our many products like personal monitor systems, wireless systems and earphones to SXSW attendees from all over the world."

For more information on the Musician''s Hotel events as they develop, please visit www.musicianshotel.com. The Musician''s Hotel at SXSW is presented by Mix, EM and Remix, the music production authorities.

About Mix magazine
For over 25 years Mix has led the industry in bringing cutting edge technology and news to audio pros. Mix delivers complete coverage of all aspects of professional audio, from music production to post and sound reinforcement, and includes the most esteemed editors and writers in the industry. Mix offers a qualified audience of audio pros and is a trusted resource among loyal readers. www.mixonline.com.

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About Electronic Musician magazine
Electronic Musician is the #1 magazine in the U.S. for musicians recording and producing music in a home or personal studio environment. EM editorial focuses on music-production technology and techniques for musicians, including coverage of recording and live-performance equipment, electronic musician instruments, and music production hardware and software. EM provides comprehensive product news and reviews on the latest equipment and services. www.emusician.com.

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About Remix magazine
Remix educates DJs, engineers, producers, and performers of electronic music about the latest applications and new products specific to the electronic and urban music markets. Remix is the premier consumer magazine in North America dedicated 100 percent to the tools, techniques, and production styles of electronic and urban artists. www.remixmag.com.

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About Primedia Business Magazines & Media
PRIMEDIA Business Magazines & Media is a leading producer of targeted publications, Web sites and exhibitions that bring sellers together with qualified buyers. It consists of more than 70 publications, 130 Web sites, more than 140 e-mail newsletters, more than 20 trade shows and more than 450 directories and books that serve professionals in 20 market sectors including: Agribusiness, Communications, Electrical & Public Services, Entertainment Technology, Marketing and Transportation. More information about the company can be found at: www.primediabusiness.com.

Contact: Christen Pocock, Marketing & Events Director 510-653-3307 | cpocock@primediabusiness.com