Alt-rock trio Ben Folds Five have launched an interactive pre-sale campaign on PledgeMusic to enable fans to participate in the release of their forthcoming album. Fans will receive exclusive videos, tracks, photos and blogs and will be the first to receive the new album. Throughout the campaign, Ben Folds Five will be raising awareness and funding for Music Education and Music Therapy through PledgeMusic's unique system which offers a percentage of funds collected by an artist to a charity of their choosing.
PledgeMusic is a full-service company offering a direct-to-fan system that maximizes an artist's exposure, getting their music out to the world while engaging fans through exclusives and a level of backstage access they wouldn't otherwise receive. Launched in 2009 by independent artist and social media guru Benji Rogers, PledgeMusic works with a wide range of artists from acts just starting out to more well-known bands on labels. Successful campaigns include Rachael Yamagata, Rhett Miller, The Libertines, Juliana Hatfield, Luscious Jackson, David Lynch Foundation Music, The Damnwells, Funeral For A Friend, Margot & the Nuclear So and So's, Madi Diaz, The Lumineers, Kopecky Family Band and more, with over 600 successful campaigns launched since its inception. The platform has generated five Top 40 albums, and is currently launching and releasing 2 albums per day.
Ben Folds Five has an important relationship with their fans and PledgeMusic is dedicated to helping to maximize this connection through their campaigns. Says Ben Folds himself from the band's project updates, "Most exciting to me is the potential to utilize the talent of our fan base. My audience has always been a talented buncha mothers. The "Ahs" in our song "Not The Same' originally came spontaneously from our audience. "Rock This Bitch" was hollered by some dude in Chicago as was "Do It Anyway". It was our fans who insisted we put together The Bens. I've always had that kind of relationship with the smart asses who listen to my music...some of my favorite versions of my songs have been done by fans, and it sometimes hurts my feelings when it's better. Bastards."
PledgeMusic provides a sophisticated but user-friendly platform through advanced web and mobile technology to target fans through websites, fansites, Facebook and other networks, creating the thinnest skin possible between the artist and the fan. Also unique to PledgeMusic is its ability to create campaigns in different languages and collect funds in different currencies, allowing the artist to have access to fans across the world.
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