Dada Life’s Endless Smile Plug-in Creates Tension for EDM Build-Ups

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The Swedish DJ/producer duo Dada Life know more than their fair share about creating effective build-ups in main room- and festival-ready dance tracks. Their high-energy hits such as “Born To Rage,” “Kick Out the Epic Motherfu¢$3r,” “One Last Night on Earth” and many others establish the sonic tension-and-release that their bananas-and-champagne stage antics only amplify.

In 2014, Dada Life made the Sausage Fattener plug-in in partnership with developer Tailored Noise, and it had two knobs for simply fattening things up in a production. Back again with Tailored Noise, Dada Life has just launched Endless Smile ($39), another dead-simple plug-in with a single purpose: to create intensity and tension for build-ups in electronic music.

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While Endless Smile has only a single Intensity knob, it wields a large amount of various processing going on behind the scenes. Its seven presets ranging from Soft to Extreme use a selection of programmed filters, delays, reverbs, EQs, phasers, saturation, LFOs, distortion, etc. to add complexity to your build-ups while saving you the time of doing everything yourself with multiple automation curves. You could find use for it on buss groups, individual tracks or the master channel.

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Endless Smile is available now on its own or bundled with Sausage Fattener for $59. The plug-ins work with Mac/Windows AU/VST 2.4 hosts. However, Dada Life has already put the new Endless Smile in the hands of some of its influential friends, such as Axwell, Merk and Kremont, Bassjackers, Tritonal, Diplo, Tommy Trash, and others.

“This plugin is bananas! In a great way. The Dada boys have done it again - spotted yet another niche and dealt with fantastically. There's nothing else out there like it - a fun but at the same time seriously effective plugin that will get heavily used by us!” — DJ/Producers Above and Beyond

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“I use Endless Smile on both buses and the master in some occasions. Saves a lot of time and sounds amazing. Love it!” — DJ/Producer Steve Angello

“Love it! So helpful and useful!” — Grammy-winning dance music producer Zedd

“Sausage Fattener makes the tracks huge, but it’s not all about the drop; you need buildups too. With Endless Smile it’s easier than ever to create music that lifts you to space with a smile that just gets bigger and bigger and bigger!” — Olof Cornéer of Dada Life

“It’s finally here. We know it took a long time, but creating a plug-in while juggling bananas and double-spraying champagne in front of thousands of people all over the world isn’t easy!” — Stefan Engblom of Dada Life

About Dada Life
Dada Life is a Swedish DJ duo comprised of Olof Cornéer and Stefan Engblom. Formed in 2006, they have released two albums, a number of singles and remixes and developed their first plug-in, Sausage Fattener, in 2014. Having performed all over the world, they are known for their humorous, larger-than-life personalities and crazy antics during their live shows, like setting the Guinness World Record for the largest pillow fight in 2013!