EASTWEST Adds some Hip-Hop and R&B Flavor with Zero-G’s Urban Ammunition

Hip Hop and R&B producers can now add some fresh beats to their tracks with Zero-G’s Urban Ammunition. With the help of EASTWEST, exclusive U.S. distributor of Zero-G products, users will be livin’ large with construction kits from the professionals.

Designed with urban producers in mind, Urban Ammunition features jaw-dropping beats, keys, basses, guitars, synths, strings, licks, fills, percussion, scratches and other samples guaranteed to create an R&B or Hip Hop track that is bullet-proof. The sample collection features 128 full construction kits with loops and single hits. To allow users to create a truly customized mix, Urban Ammunition also offers 400 individual drumloops, 100 live drumloops, 300 percussion loops, 40 scratch loops and 100 special MPC tool loops.

“This huge library will not only inspire and enhance our users’ productions, it will bring their music to the next level,” says Doug Rogers, president and CEO of EASTWEST. “With the variety of construction kits as well as individual loops, Urban Ammunition is one of the most complete Hip Hop and R&B libraries out there.”

The sample collection has an MSRP of $139.95 and is available as a double DVD set in Akai MPC compatible, Acid™ WAV and AIFF Apple Loops formats.

About Zero-G
Zero-G is one of the world's largest content providers specializing in music samples and sound effects for today's professional and amateur music producers. Users of Zero-G products include many of the world's foremost recording artists, producers, session players, remixers, multi-media developers and film composers. The company’s products are truly unique and are among the most critically-acclaimed in the industry, consistently achieving excellent reviews in leading magazines. Zero-G is dedicated to creating and presenting sounds in ways that will inspire fresh creativity.

Since 1988, EASTWEST (soundsonline.com) has been dedicated to perpetual innovation and uncompromising quality, setting the industry standard as the #1 producer and distributor of sample CDs and virtual (software) instruments. With over 30 years’ experience in the audio industry, founder and producer Doug Rogers has the expertise in music production to understand the creative tools professional musicians need. The recipient of numerous gold and platinum records including Recording Engineer of the Year, and over 50 international awards, Rogers is featured in The Art of Digital Music: 56 Visionary Artists and Insiders Reveal Their Creative Secrets by
David Battino andKelli Richards.

Quantum Leap is a wholly owned division of EASTWEST. Quantum Leap Virtual Instruments are mostly produced by multiple award-winning producer and composer Nick Phoenix. Some of the larger productions, such as Symphonic Orchestra and Symphonic Choirs are co-produced by Doug Rogers and Nick Phoenix.

In January 2006, EASTWEST purchased the legendary Cello (formally United-Western) Studios on Sunset Blvd. in Hollywood, re-naming it EASTWEST Studios. The non-technical areas of the 21,000 sq. ft. facility are currently being redesigned by master designer Philipe Starck. EASTWEST Studios houses six recording studios and is the world headquarters for EASTWEST.