“Guitar Player TV expands Guitar Player’s print trademark to a vast, uncharted community of players and music enthusiasts who exclusively derive their information from the Web,” explains Michael Molenda, Editorial Director of the Music Player Network. “And, boy, are those players and fans going to flip over the multimedia experiences offered by this channel. From lessons to behind-the-scenes interviews to special concerts and ‘sitdowns’ with the GP editors, users of all skill levels and musical styles will be simultaneously educated and excited by the rich content on GPTV. GPTV is a fun and truly delightful resource for picking up new techniques and improving how you sound and play.”
“Guitar Player TV is exciting from the professional musician’s perspective as well,” adds Jazz guitar legend Larry Carlton. “The site allows us to share our music and expertise in a unique way with our current fans, and it helps us reach out to a new generation of up-and-coming guitar players who use the Internet as their primary resource of for entertainment, tips, lessons, and live music.”
Guitar Player TV is the first of four Internet-based TV sites for the Music Player Network with Keyboard TV, Bass Player TV, and EQ TV set to launch in the coming months.
“Interactive marketing is becoming an essential part of our marketing efforts. Websites like Guitarplayertv.com will help us creatively engage and interact with guitarists of all levels to get a larger number of quality impressions in our niche industry than other media such as TV, print, and radio can offer,” said Kevin Lello, Vice President of Marketing, U.S. Music Corporation.
For more information on Guitar Player TV, www.guitarplayertv.com.
About Music Player Network
The Music Player Network is the world's leading music instrument publishing company and publisher of Guitar Player, Bass Player, Keyboard, EQ, and Backbeat books, has a circulation of 300,000 loyal readers. MPN is a division of CMP Entertainment Media, which produces magazines, books, Web sites, trade shows and events for musicians and the professional audio, video, and installation industries. For more information, please visit www.musicplayer.com or www.cmp.com
About TrueFire TV
TrueFire TV works with media partners to craft co-branded stations and deliver highly targeted programming to their audience at large. The company’s combined libraries of high-quality, educational and entertainment streaming content are unparalleled in the music industry. TrueFire TV broadcasts from over 15,000 servers, across 1,100 networks in 69 countries. For more information, go to www.truefiretv.com.