Legendary Producer/Engineer Frank Filipetti Visits Sweetwater

Frank Filipetti, one of the most respected engineer/producers in the industry, recently paid a visit to Sweetwater, a leading national professional audio/musical instrument retailer.

Filipetti, whose credits include James Taylor, Kiss, Luciano Pavarotti, Courtney Love and Hole, Barbra Streisand, Dave Grusin, Korn, Carly Simon, Elton John, Mariah Carey, Rod Stewart, Paul McCartney, and Bob Dylan, among gave a presentation to Sweetwater’s Sales Engineers on digital technology, his selection of Steinberg’s Nuendo as his DAW of choice, and his perspective on the state of surround sound.

Filipetti also was the subject of eleven exclusive Sweetwater videos, where he answered specific questions on his work, surround sound production, technology, and other topics. These free videos are only available at www.sweetwater.com/feature/filipetti.

In the final video, Filipetti shares his impressions of Sweetwater: “I was really blown away by what’s happening here at Sweetwater…your dedication, follow-up, and service at a time when a lot of companies that do business over the phone or through the mail are, ‘Let’s sell it and move on to the next person.’ I was amazed and very happy to learn, that you've had some of the same customers for ten, twelve, fourteen years. In this era…to have someone that you know you can call, who can help you through this…to know that there’s the place that you bought it…that they’re always available, I think is terrific. I think Chuck’s [Surack, founder and President of Sweetwater] concept of providing service, and not just selling to sell, but selling to create relationships…is brilliant and applaudable, and I’m quite impressed with it. I can see why it’s growing at such a phenomenal rate!”

Sweetwater’s Sales candidates receive thirteen weeks of intensive training before being officially conferred with the title of “Sales Engineer.” All Sales Engineers, including long-term veterans, receive additional training on nearly a daily basis, in order to stay current with technology and techniques. In addition to classes with in-house experts and manufacturer product specialists, Sales Engineers have taken seminars with industry luminaries such as George Massenburg, Roger Linn, Dave Smith, Robert Moog, Roger Nichols, Bob Clearmountain, Craig Anderton, and many others.