Music Player Network Announces Launch of Sam Ash TV

NewBay Media’s Music Player Network announces partnership with Sam Ash, a leading US retailer of musical instruments and equipment, in the launch of Sam Ash TV on their popular retail web site,

Sam Ash TV offers a compilation of exclusive video content from the Music Player Network’s own TrueFire TV sites (Guitar Player TV, Bass Player TV, Keyboard TV, and EQ TV) as well as video content produced by Sam Ash, providing customers with product demonstrations, gear-centric application instruction, manufacturer interviews, lessons and performance videos to both entertain and assist them in making their product purchasing decisions.

“Sam Ash is excited to give our online customers informative features from the respected and knowledgeable editors at Guitar Player, Bass Player, Keyboard, and EQ. Helping our customers know more about the products we offer is part of the Sam Ash customer experience,” says Sam Ash’s COO David Ash.

Sam Ash TV brings together content for the guitarist, bassist, keyboardist and recording enthusiast in a single retail space, with exclusive content focusing on new gear, lessons and how-to’s, interviews with some of the world’s top musicians, artist performances, and more.

“The partnership of the Music Player Network TV properties and Sam Ash’s online retail space will help our readers and Sam Ash customers make better buying decisions quickly and easily,” notes John Pledger, VP/Group Publisher of the MPN, “The Music Player brands offer the only exclusive web video content in the market, it makes great sense to share these resources with a strong retail partner like Sam Ash, fortifying the goal to educate the end user to help them make great music.”

Sam Ash TV is the latest addition to the MPN community of web sites. In March 2006, the company partnered with internet video broadcasting network TrueFire TV to launch Guitar Player TV on, a Web-based on-demand video experience for guitar players of all levels featuring video guitar lessons, exclusive interviews with top players, live performances, home recording tips, and information on new products. Since March 2007, MPN has also launched TV sites with each Bass Player, Keyboard, and EQ as well as, a user-generated content (video upload) site for musicians.