Modal makes NAMM debut with breakthrough British super-synth
BRISTOL, UK: breakthrough British electronic musical instruments manufacturer Modal Electronics is proud to be showcasing 002 — its inaugural instrument and also the first analogue/digital hybrid polysynth to have been designed, developed, and manufactured in the UK for four decades — at The NAMM Show 2015, January 22-25 in Anaheim, California…
Within five months of its July 2014 launch as modulus.002, this high-flying, highly-specified analogue/digital hybrid supersynth with 12 discrete voices of polyphony is impressively in the hands of a highly-satisfied international customer base now nudging into three-figure territory. That includes some well-known names… though, being British, Modal Electronics is not into name-dropping. Drop-dead gorgeous in both looks (with all-important voice parameters always accessible via a well-thought-through, hands-on user interface that also includes an unrivalled high-quality, context-sensitive 4.3-inch screen with wide viewing angle, and much more besides) and, most importantly, sound — surely speaks volumes about the volumes being sold so swiftly, 002 has played a significant role in proving that whoever said that the high-end hardware synthesiser market is dead is dead wrong!
Which is exactly why the company has been spurred into working on a range of followup product launches for 2015 and beyond. By bolstering its team with the welcomed appointment of William Neen, former CEO of Foxconn Europe, to the board of directors as company CFO, it now benefits from a wealth of electronics industry and manufacturing expertise to help it in realising its ambitious vision. Very exciting developments lie ahead, so watch this space…
Speaking of which, the company started to reconsider its Modulus ‘branding’ and concluded that it needed one more readily reflecting what it is looking to achieve in the long term. Though the Modulus trading name dates back to when current company co-founder and director Paul Maddox made his much-admired MonoWave synthesiser in 1999, by becoming aware of the reemergence from bankruptcy of a non-related MI industry company also known as Modulus, Maddox and his fellow directors decided to create a unique brand by also using The NAMM Show 2015 as the perfect platform to announce that it will be now known as Modal Electronics going forward.
As a breakthrough British company, Modal Electronics has taken the brave decision of investing a not inconsiderable sum to showcase the 002 in Hall C, Booth #4907 at The NAMM Show 2015, January 22-25 in Anaheim, California. There the Modal Electronics team would be delighted to meet and greet all visitors and also demonstrate the latest software developments that are all set to make this easily updatable super-synth superfine. Come check it out.
002 is available to purchase for £2,995.00 GBP (plus VAT). EU pricing — correct at time of writing — is
€3,795.00 EUR (plus VAT). US pricing — correct at time of writing — is $5,200.00 USD (plus local sales tax).
For all United States sales enquiries, contact California-based agent Geoff Farr: email@example.com
All other enquiries relating to the rest of the world should contact: firstname.lastname@example.org
For more in-depth info about 002, please visit the Modal Electronics website: www.modalelectronics.com
About Modal Electronics (www.modalelectronics.com)
Modal Electronics is a UK-headquartered designer and manufacturer of electronic musical instruments. Based in Bristol, the
company employs a team of eight engineers in the design of its synthesisers. Modal Electronics instruments bring cutting-edge
technology and user interface features, but combine them with traditional voice architectures, giving musicians access to the kind
of synthesiser sounds previously only available from vintage instruments dating back to the Seventies and Eighties. Founded in
2013, Modal Electronics builds upon the 15-year experience of its co-founder, Paul Maddox. Bringing high technology into musical
instruments has always been a passion for fellow Modal Electronics co-founder Philip Taysom, a serial technology entrepreneur.
Modal Electronics is privately owned and financed.