IRIG PRO I/O
Audio/MIDI interface for iOS, Android, Mac, Windows
HIGHLIGHTS 24-bit, 96kHz resolution • Class A preamp with phantom power • ¼-inch/XLR combo input • 3.5mm stereo headphone/line output • uses AA batteries with mobile devices • powered via USB when connected to computer • when DC power is used, unit charges the iOS device connected to iRig Pro I/O • mini-DIN-to-Lightning and two 2.5mm-to-MIDI DIN cables included • bundled with AmpliTube 4, SampleTank 3 SE, T-RackS Deluxe with Mic Room, and more
TARGET MARKET Musicians, songwriters
ANALYSIS A substantial update that can handle mic, line, and instrument input.
HIGHLIGHTS Volume, Attack, Release, Sustain and Swell knobs • limiter • switchable overdrive with controls for Volume, Tone, and Drive • selectable hard or soft knee • supports mono-in/mono-out, mono-in/stereo-out, or stereo in/out • 3-color LED bar graph displays gain reduction • includes EXH9.6DC-200mA power supply
TARGET MARKET Guitarists and other musicians
ANALYSIS A studio-grade true-stereo compressor/limiter designed to hold up to the abuse of the road.
HIGHLIGHTS Diamond Edition provides 13 mic positions for surround and virtual-reality projects (including stereo Neumann Dummy Head) • available for purchase or in Composer Cloud subscription • WordBuilder plug-in allows user to type in words from any language and hear them sung by full choir or individual male and female sections
TARGET MARKET Film, TV, and game composers
ANALYSIS Designed to give multimedia composers a wider variety of vocal tools and more dynamic and surround positioning capabilities than the developer’s earlier products.
MD-500 MODULATION AND RV-500 REVERB
HIGHLIGHTS Stereo pedals featuring MIDI I/O, USB, expression-pedal input, and ability to run two patches at one time using Simul mode • MD-500 has 28 effects and 12 modes, with Boss chorus, Roland Dimension D, and more • RV-500 offers 21 reverb types, 12 modes, plus modulation, ducking and EQ • editor/librarian software available when connected to a computer
TARGET MARKET Instrumentalists
ANALYSIS Both units offer a wide variety of Boss and Roland product emulations in a sturdy form factor.
HIGHLIGHTS Spherical auto-panning plug-in developed with Grammy winning mix engineer, Michael Brauer • two separate panners • four panning modes • five trigger modes • Speed, Depth, Width, and Drive controls • motion filter • dynamics processing with highpass and lowpass filters • input gain and wet/dry controls • includes presets created by well-respected engineers
TARGET MARKET Mix engineers
ANALYSIS An affordable way to add sophisticated tempo-synchronized or free-running movement to your mixes.
OWL PACKAGE FOR MAX
Hardware for running open source software
Pedal $345; module $455.
HIGHLIGHTS Developed with Cycling ’74, OWL provides two hardware formats—a Eurorack module and stompbox—that can load user-created Max Gen patches and run them without a laptop • also runs patches written in Pure Data, C++ and FAUST • each product includes an ARM processor • downloadable patches available online • pedal has stereo ¼" I/O • 8 user-assignable controls on module
TARGET MARKET Instrumentalists, modular users
ANALYSIS A straightforward way to integrate custom software-based processing in a pedal board or modular synthesizer.
GO:PIANO AND GO:KEYS
Educational portable keyboards
$329 and $299 street
HIGHLIGHTS Both products have built-in speakers and headphone jack, and both run on batteries and support Bluetooth connectivity to smartphones and tablets • Go:Piano is a digital piano with 61 full-size keys, sustain pedal, and a variety of sounds • package includes Faber Piano Adventures lesson book and Piano Adventures Player app • Go:Keys includes over 500 sounds and offers Loop Mix with pattern playback assigned to keys
TARGET MARKET Beginning keyboard players
ANALYSIS Two products designed to make it easy to learn and use keyboards.
BX5 D3 AND BX8 D3
Active studio monitors
$149/each and $249/each
HIGHLIGHTS Bi-amplified (Class A/B) close-field monitors with Kevlar woofers (5" and 8"), silk-dome tweeters (1" and 1.25") and rear bass port • XLR and ¼" inputs • lowend tuning switch • volume control • published frequency response of 52Hz-35kHz for BX5 D3; 37Hz-22kHz for BX8 D3
TARGET MARKET Personal studios, educational facilities
ANALYSIS Third-generation versions of two, popular budget-priced powered monitors.