The Pop Filter. Reinvented.
The next generation pop filter will be unveiled at Musikmesse this April, redesigned from the ground up to meet the demanding needs of modern day audio recording.
Pop Audio’s debut product comes complete with a quick release clamp, a heavy-duty adjustable arm and a range of interchangeable filters. No longer will producers, engineers or musicians have to worry about a drooping pop filter hindering their perfect vocal sound.
Co-creator Jonathan Hucks said: “We had the idea when we were chatting about work and studio gear that’s just not good enough. Neither of us knew of a Pop Filter that always stayed in place and did a great job.”
Irked that pros, aspiring audio engineers, and musicians were stuck with a fairly average product offering little variety, Hucks and his business partner John Metcalfe set about designing a pop filter that not only solved that common drooping issue, but also offered a variety of different quick release filters for the many different environments and situations that music creators work in.
Co-creator Metcalfe said: “The acoustic transparency across the entire range of filters is extremely high, something we focused on from the very beginning of the design process.”
Audio engineers, producers and musicians have a choice between a metal, foam or fabric filter. The fabric filter is the reliable all rounder which is ideal for most recording environments, the metal filter is hard wearing and perfect for life on the road, whilst the foam filter provides absolute acoustic transparency.
The arm’s removable filter attachment point also enables filters to be screwed directly onto a microphone stand.
“Inspired by heavy industry, where stability is key, our arm allows completely unprecedented levels of adjustment,” added Metcalfe “The arm is extremely stable and there is absolutely no movement once it’s placed in position.”
The arm is also fitted with a quick release clamp, which dramatically reduces set up time. Now users can just clip it straight on to a microphone stand and record, no longer wasting valuable studio time tightening a screw.
Hucks started working in audio at the age of 16, working as a sound engineer on the Essex music scene. He studied Sound Technology at the prestigious Liverpool Institute for Performing Arts, founded by Paul McCartney. After graduating in 2011 Hucks went on to record and assist in studios such as State Of The Ark in Richmond, and for Simon Gogerly (U2, Massive Attack, Paloma Faith) at Hub II.
Metcalfe is a drummer, who studied Physics at the University of York. After graduating in 2011 he started his own studio called Crooks Hall in Suffolk.
Pop Audio will be launching the product at this year’s Musikmesse trade show in Frankfurt, Germany between 15th and 18th April.
Come and meet the creators at Stand C31 in Hall 5.1 and go hands on with the Pop Audio Pop Filter.
The product will be shipping internationally this summer and is available to pre order on www.popaudio.co.uk from 15th April.
Prices (inc VAT):
Studio Edition Pop Filter - £55 (includes 3 filters – Metal, Foam and Fabric, attachment point, arm and clamp)
Standard Pop Filter - £40 (Includes Fabric filter, attachment point, arm, and clamp)
Foam - £15 Metal - £15 Fabric – £10 Filters can be bought separately.