The Orchard, the leading global music and video distributor, has partnered with Radar, an online network connecting record labels and independent artists to directors worldwide, to provide its label and artist clients access to talented, affordable music video directors straight from their Orchard account. Radar has created an app that gives clients of The Orchard free access to Radar’s services through The Orchard Marketplace, available within its client dashboard.
“The Orchard has proven to offer their clients the best tools out there,” says Caroline Bottomley, Company Director of Radar. “With YouTube’s presence now commonly acknowledged within the music industry as essential for artists, stand-out music videos are a must. As an intermediary to making that happen, we’re excited to become a part of The Orchard Marketplace and look forward to helping their independent labels and artists commission outstanding music videos."
Hundreds of independent labels, major labels and artists have already commissioned eye-catching and affordable videos through Radar. Videos coming out of the service have generated tens of millions of YouTube views, premiered on MTV, Stereogum, The Fader, NME, AltSounds, Dazed Digital and featured on The Huffington Post and hundreds of specialist music blogs. Radar Music Videos just won the Silver Award in the Music category at The Lovies (the European version of The Webby Awards), and was recently spotlighted in several notable outlets, including midem and Hypebot.
"In a continual effort to build a suite of marketing tools that most benefit our clients, we welcome Radar to The Orchard Marketplace," says Jaclyn Ranere, The Orchard's VP of Marketing and Corporate Communications. "We look forward to watching the memorable music videos that Radar will help our artists and labels create."